Marketing Opportunities and Challenges in a Changing Global Marketplace

1. Front Matter

   Pages i-xlix

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2. Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity: An Abstract

   • Jamie Carlson, Yi-Chuan Liao, Mohammad M. Rahman

   Pages 1-2

3. Between a Banker and a Barbie: The Illusions of Social Media: An Abstract

   • Samreen Ashraf

   Pages 3-4

4. A Longitudinal Review of Models in Marketing Research: An Abstract

   • Mark Bender, Veronika Ponomarenko, Hao Wang, Khalia Jenkins, Donna Davis

   Pages 5-6

5. What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research: An Abstract

   • Julie Robson, Caroline Burr

   Pages 7-7

6. Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective: An Abstract

   • Gözde Erdogan

   Pages 9-10

7. Decision-Making and Interruptions: An Abstract

   • Regina Schreder

   Pages 11-12

8. Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy: An Abstract

   • Murong Miao

   Pages 13-14

9. Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers: An Abstract

   • Anne-Sophie Riegger

   Pages 15-16

10. All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations: An Abstract

    • Elisa Chan, Felix Tang, Maggie Y. Chu

    Pages 17-18

11. All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions: An Abstract

    • Maggie Y. Chu, Lisa C. Wan

    Pages 19-20

12. All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation: An Abstract

    • Vane I. Tian, Felix Tang, Alan C. B. Tse

    Pages 21-22

13. All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning? An Abstract

    • Elisa Chan, Frederick Yim

    Pages 23-24

14. Non-Compliance Is a Double-Edged Sword: An Abstract

    • Amanda Yamim, Adilson Borges

    Pages 25-26

15. A Critical Review of Institutional Theory in Marketing: An Abstract

    • Jeannette A. Mena, Veronika Ponomarenko

    Pages 27-28

16. Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions: An Abstract

    • Birgit Leisen Pollack

    Pages 29-30

17. Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry: An Abstract

    • Chiharu Ishida, Nat Pope, Peter Kaufman

    Pages 31-32

18. Special Session: “The World Needs Storytellers”: New Research Avenues for Storytelling in Marketing: An Abstract

    • Edward L. Nowlin, Claas Christian Germelmann, Sahar Karimi, Nawar N. Chaker, David M. Houghton, Doug Walker et al.

    Pages 33-34

19. Special Session: Measuring Salesperson Storytelling: An Abstract

    • Edward L. Nowlin, Nawar N. Chaker, David M. Houghton, Doug Walker

    Pages 35-36

20. How do International Co-branding Alliances Affect Host Country Consumers’ Purchase Intention? An Abstract

    • Murong Miao

    Pages 37-38

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

• Customers in the Digital Era
• Marketing Models and Digital Poetry
• Socially Responsible Consumers
• Brand Heritage
• Robotic Shopping Assistants
• Technology and Branding
• Consumer Emotions
• Consumer Experience
• Brand Authenticity
• Consumer Decision Making Situations
• Ethical Consumer Behavior
• International Commerce
• National Trade Policies
• Consumer Privacy

• Rohrer College of Business, Rowan University, Glassboro, USA

  Shuang Wu, Nina Krey

• IÉSEG School of Management, Paris, France

  Felipe Pantoja

Policies and ethics