Using Paired Constraints to Solve The Innovation Problem

Authors: Stokes, Patricia D, Gibbert, Michael

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  • Presents a useable framework for solving the innovation problem
  • Utilises authors real-world creative experience to provide a solution
  • Teaches a paired constraint process of innovation, distinct from other methods
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eBook 71,39 €
price for France (gross)
  • ISBN 978-3-030-25771-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 126,59 €
price for France (gross)
  • ISBN 978-3-030-25770-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book defines innovation as both a problem and a problem-solving process. It allows readers to approach innovation as a straight-forward problem solving process, and teaches them the paired constraint process to solve specific innovation problems.
The authors have used their experience working in creative industries, combined with their academic perspective to create a formal, teachable tool for solving innovation problems. This consists of a formal structure (the problem space), a functional strategy(the paired constraints) and process. (solution by substitution).
This book provides a practice section, allowing anyone interested in solving the problem of innovation to learn and develop their skills.


About the authors

Patricia D. Stokes is an adjunct professor of psychology at Barnard College, Columbia University. Her areas of expertise are skill acquisition, breaking problems down into the structure of their solutions and – by extension – creativity/innovation as problem solving processes. She utilises her experience at art school and in advertising to frame her work as an academic. She has written two books on the subject of paired constraints, as well as several journal articles.

Michael Gibbert is a professor of sustainable consumption in the communication science faculty of Svizzera Italiana at Lugano, where he is also the director of the World Challenge Program.  He was previously assistant/associate professor at Bocconi University in Milan, research associate at INSEAD, and post-doc at the Yale School of Management. He has authored or co-authored multiple books and journal articles, and has acted as guest editor for journals such as Long Range Planning, Industrial Marketing Management and the Journal of Product Innovation Management.

Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook 71,39 €
price for France (gross)
  • ISBN 978-3-030-25771-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 126,59 €
price for France (gross)
  • ISBN 978-3-030-25770-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Using Paired Constraints to Solve The Innovation Problem
Authors
Copyright
2020
Publisher
Edizioni della Normale
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-25771-2
DOI
10.1007/978-3-030-25771-2
Hardcover ISBN
978-3-030-25770-5
Edition Number
1
Number of Pages
XXIV, 85
Topics