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Innovations in Communication Theories

The Man Is the Message

Authors:

  • Elaborates systematically on innovations in theories on communication and various dimensions of society

  • Approaches the topic in a holistic style by integrating knowledge and inspirations offered by nearly all the major disciplines in the humanities and social sciences

  • Integrates the essence of Chinese culture essence into communication theories and proposes a series of innovations, including “the man is the message”, which help China and the West better understand each other

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Softcover Book USD 139.99
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Hardcover Book USD 139.99
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About this book

This book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that communication is woven into the fabric of people’s daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations.

Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement.
With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matter—how to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal.

Authors and Affiliations

  • School of Journalism and Communication, Xiamen University, Xiamen, China

    Yanru Chen

About the author

Yanru Chen received her B.A. and M.A. in communications from California State University and her Ph.D. in communication research from Nanyang Technological University in Singapore. She is a professor with Xiamen University and the winner of a provincial top prize for research in social sciences. Her research has been published extensively at home and abroad, including a book with Springer and articles in American, European, Australian and Asian journals. She wrote the first books on communication campaigns and the effect of patriotic education in China’s market economy era.

Bibliographic Information

Buy it now

Buying options

eBook USD 109.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 139.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 139.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access