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European Retail Research

European Retail Research

2010 | Volume 24 Issue II

Herausgeber: Morschett, D., Rudolph, Th., Schnedlitz, P., Schramm-Klein, H., Swoboda, B. (Hrsg.)

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Über dieses Buch

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

Über die Autor*innen

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria
PD Dr. Hanna Schramm-Klein, Saarland University, Germany
Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany

Inhaltsverzeichnis (7 Kapitel)

Inhaltsverzeichnis (7 Kapitel)
  • The Classic Conceptualisation and Classification of Distribution Service Outputs – Time for a Revision?

    Seiten 1-32

    Waterschoot, Walter (et al.)

  • Internal Marketing, Market Orientation and Organisational Performance: The Mythological Triangle in a Retail Context

    Seiten 33-67

    Theodoridis, Prokopis K. (et al.)

  • Information is Useful, but Knowledge is Power! Loyalty Programmes and how they can Benefit Retailers

    Seiten 69-91

    Worthington, Steve (et al.)

  • Modelling the Impact of 3D Authenticity and 3D Telepresence on Behavioural Intention for an Online Retailer

    Seiten 93-109

    Algharabat, Raed (et al.)

  • Integrated Retail Channels in Multichannel Retailing: Do Linkages between Retail Channels Impact Customer Loyalty?

    Seiten 111-128

    Schramm-Klein, Hanna

Dieses Buch kaufen

eBook 47,65 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-8349-6147-1
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: PDF
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Softcover 74,99 €
Preis für Deutschland (Brutto)
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Bibliografische Information

Bibliographic Information
Buchtitel
European Retail Research
Buchuntertitel
2010 | Volume 24 Issue II
Herausgeber
  • Dirk Morschett
  • Thomas Rudolph
  • Peter Schnedlitz
  • Hanna Schramm-Klein
  • Bernhard Swoboda
Titel der Buchreihe
European Retail Research
Copyright
2011
Verlag
Gabler Verlag
Copyright Inhaber
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
eBook ISBN
978-3-8349-6147-1
DOI
10.1007/978-3-8349-6147-1
Softcover ISBN
978-3-8349-2709-5
Buchreihen ISSN
1867-8785
Auflage
1
Seitenzahl
VII, 204
Themen