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Table of contents (13 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Advances in Services Marketing
Editors: Hans Mühlbacher, Jean-Paul Flipo
Series Title: Fokus Dienstleistungsmarketing
DOI: https://doi.org/10.1007/978-3-322-91507-8
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1997
Softcover ISBN: 978-3-8244-6508-8Published: 15 July 1997
eBook ISBN: 978-3-322-91507-8Published: 01 July 2013
Series ISSN: 2628-7366
Series E-ISSN: 2628-7374
Edition Number: 1
Number of Pages: X, 235
Number of Illustrations: 34 b/w illustrations
Topics: Business and Management, general