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Table of contents (9 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Wirtschaftsuniversität Aarhus, Aarhus V, Dänemark
Klaus G. Grunert
Bibliographic Information
Book Title: Kognitive Strukturen in der Konsumforschung
Book Subtitle: Entwicklung und Erprobung eines Verfahrens zur offenen Erhebung assoziativer Netzwerke
Authors: Klaus G. Grunert
Series Title: Wirtschaftswissenschaftliche Beiträge
DOI: https://doi.org/10.1007/978-3-642-48104-8
Publisher: Physica Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Physica-Verlag Heidelberg 1990
Softcover ISBN: 978-3-7908-0480-5
eBook ISBN: 978-3-642-48104-8
Series ISSN: 1431-2034
Edition Number: 1
Number of Pages: X, 290
Topics: Marketing