Developing International Strategies

Autoren: Grünig, Rudolf, Morschett, Dirk

Vorschau
  • Offers comprehensive guidance for strategic planning and internationalization
  • Provides hands-on recommendations for developing strategies and implementation program
  • Explains step-by-step planning processes
  • Includes numerous examples and companies' best practices
Weitere Vorteile

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eBook 58,84 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-662-53123-5
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: PDF, EPUB
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 74,89 €
Preis für Deutschland (Brutto)
Softcover 74,89 €
Preis für Deutschland (Brutto)
Über dieses Buch

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization.

After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.

The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.

Über die Autor*innen

Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.

Prof. Dr. Dirk Morschett holds the Chair for International Management – Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.

Inhaltsverzeichnis (19 Kapitel)

Inhaltsverzeichnis (19 Kapitel)

Dieses Buch kaufen

eBook 58,84 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-662-53123-5
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: PDF, EPUB
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 74,89 €
Preis für Deutschland (Brutto)
Softcover 74,89 €
Preis für Deutschland (Brutto)
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Bibliografische Information

Bibliographic Information
Buchtitel
Developing International Strategies
Autoren
Copyright
2017
Verlag
Springer-Verlag Berlin Heidelberg
Copyright Inhaber
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-662-53123-5
DOI
10.1007/978-3-662-53123-5
Hardcover ISBN
978-3-662-53122-8
Softcover ISBN
978-3-662-57116-3
Auflage
2
Seitenzahl
XVIII, 218
Anzahl der Bilder
93 schwarz-weiß Abbildungen
Themen