Overview
- Combines practical relevance for executive education with scientific rigor of the latest research
- Covers comprehensive topics from tender reception to project management, including chapters from leading experts in practice and academia
- Includes conceptual, strategic, and operational points of view on the topic
Part of the book series: Springer Texts in Business and Economics (STBE)
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Table of contents (8 chapters)
Keywords
About this book
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Editors and Affiliations
About the editors
Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Prior to joining ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing.
Ingmar Geiger is assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation.
Bibliographic Information
Book Title: Business Project Management and Marketing
Book Subtitle: Mastering Business Markets
Editors: Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger
Series Title: Springer Texts in Business and Economics
DOI: https://doi.org/10.1007/978-3-662-48507-1
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer-Verlag GmbH Germany, part of Springer Nature 2016
Hardcover ISBN: 978-3-662-48506-4Published: 18 January 2016
Softcover ISBN: 978-3-662-56930-6Published: 30 March 2018
eBook ISBN: 978-3-662-48507-1Published: 08 January 2016
Series ISSN: 2192-4333
Series E-ISSN: 2192-4341
Edition Number: 1
Number of Pages: VII, 399
Number of Illustrations: 142 b/w illustrations
Topics: Marketing, Project Management, Accounting/Auditing, Organization