Business Project Management and Marketing
Mastering Business Markets
Herausgeber: Kleinaltenkamp, Michael, Plinke, Wulff, Geiger, Ingmar (Eds.)
Vorschau- Combines practical relevance for executive education with scientific rigor of the latest research
- Covers comprehensive topics from tender reception to project management, including chapters from leading experts in practice and academia
- Includes conceptual, strategic, and operational points of view on the topic
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- Über dieses Lehrbuch
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Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
- Über den Autor
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Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.
Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Prior to joining ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing.
Ingmar Geiger is assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation.
- Inhaltsverzeichnis (8 Kapitel)
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Order Management
Seiten 1-54
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Inquiry Evaluation and Proposal Preparation
Seiten 55-81
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Pricing and Revenue Planning in the Project Business
Seiten 83-126
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Order Financing and Financial Engineering
Seiten 127-158
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Contract Management
Seiten 159-206
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Inhaltsverzeichnis (8 Kapitel)
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Bibliografische Information
- Bibliographic Information
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- Buchtitel
- Business Project Management and Marketing
- Buchuntertitel
- Mastering Business Markets
- Herausgeber
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- Michael Kleinaltenkamp
- Wulff Plinke
- Ingmar Geiger
- Titel der Buchreihe
- Springer Texts in Business and Economics
- Copyright
- 2016
- Verlag
- Springer-Verlag Berlin Heidelberg
- Copyright Inhaber
- Springer-Verlag GmbH Germany, part of Springer Nature
- eBook ISBN
- 978-3-662-48507-1
- DOI
- 10.1007/978-3-662-48507-1
- Hardcover ISBN
- 978-3-662-48506-4
- Softcover ISBN
- 978-3-662-56930-6
- Buchreihen ISSN
- 2192-4333
- Auflage
- 1
- Seitenzahl
- VII, 399
- Anzahl der Bilder
- 142 schwarz-weiß Abbildungen
- Themen
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