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Springer Texts in Business and Economics

Business Relationship Management and Marketing

Mastering Business Markets

Herausgeber: Kleinaltenkamp, Michael, Plinke, Wulff, Geiger, Ingmar (Eds.)

Vorschau
  • A clear focus on supplier-customer relationships in business-to-business markets
  • Combines practical relevance for executive education with scientific rigor of the latest research results
  • Includes conceptual, strategic, and operational points of view on the topic
Weitere Vorteile

Dieses Buch kaufen

eBook 59,49 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-662-43856-5
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: EPUB, PDF
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 74,89 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-662-43855-8
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Softcover 74,89 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-662-51379-8
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Über dieses Buch

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.​

Über den Autor

Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.

Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Before his spell at ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing.

Ingmar Geiger is an assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation.

Stimmen zum Buch

“This is a well-timed book for practising professionals and budding researchers. Although the book is a compilation of research papers, it covers all the important aspects and is a good read for clear understanding of concepts. The book is a compilation of nine individual research papers separated into three parts, maintaining a proper flow on the topic with each subsequent chapter complementing the previous one.” (Tinu Jain, Decision, Vol. 42, 2015)


Inhaltsverzeichnis (9 Kapitel)

Inhaltsverzeichnis (9 Kapitel)

Dieses Buch kaufen

eBook 59,49 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-662-43856-5
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: EPUB, PDF
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 74,89 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-662-43855-8
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Softcover 74,89 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-662-51379-8
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
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Bibliografische Information

Bibliographic Information
Buchtitel
Business Relationship Management and Marketing
Buchuntertitel
Mastering Business Markets
Herausgeber
  • Michael Kleinaltenkamp
  • Wulff Plinke
  • Ingmar Geiger
Titel der Buchreihe
Springer Texts in Business and Economics
Copyright
2015
Verlag
Springer-Verlag Berlin Heidelberg
Copyright Inhaber
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-662-43856-5
DOI
10.1007/978-3-662-43856-5
Hardcover ISBN
978-3-662-43855-8
Softcover ISBN
978-3-662-51379-8
Buchreihen ISSN
2192-4333
Auflage
1
Seitenzahl
VIII, 338
Anzahl der Bilder
85 schwarz-weiß Abbildungen
Themen