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The Instigatory Theory of NGO Communication

Strategic Communication in Civil Society Organizations

  • Book
  • © 2019

Overview

Authors:
  1. Evandro Oliveira

    1. Berlin, Germany

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  • First theory on NGO Communication from a conceptual and operative perspective

Part of the book series: Organisationskommunikation (ORGKOM)

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Table of contents (9 chapters)

  1. Front Matter

    Pages I-XXV
    Download chapter PDF

  2. Introduction

    • Evandro Oliveira
    Pages 1-13

  3. Common good and collective action

    • Evandro Oliveira
    Pages 15-25

  4. Civil society, public sphere and NGOs nowadays

    • Evandro Oliveira
    Pages 27-39

  5. Strategic communication and NGOs

    • Evandro Oliveira
    Pages 41-58

  6. NGOs and social theory

    • Evandro Oliveira
    Pages 59-85

  7. Outline of the Instigatory Theory of NGO Communication

    • Evandro Oliveira
    Pages 87-125

  8. Methodology and empirical research

    • Evandro Oliveira
    Pages 127-166

  9. Empirical research outcomes

    • Evandro Oliveira
    Pages 167-232

  10. Conclusion and outlook

    • Evandro Oliveira
    Pages 233-239

  11. Back Matter

    Pages 241-262
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Keywords

About this book

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design. 

Authors and Affiliations

  • Berlin, Germany

    Evandro Oliveira

About the author

Prof. Dr. phil., rer. pol Evandro Oliveira is Professor for corporate communication at the University of Applied Sciences in Berlin (HMKW). He is also lecturing at the Free University of Berlin and University of Mannheim, among others. He is the vice-chair of the section Organizational and Strategic Communication of the international academic PR association ECREA. His main research interests are strategic communication, NGO and civil society organizations communication management, social media and political communication.

Bibliographic Information

  • Book Title: The Instigatory Theory of NGO Communication

  • Book Subtitle: Strategic Communication in Civil Society Organizations

  • Authors: Evandro Oliveira

  • Series Title: Organisationskommunikation

  • DOI: https://doi.org/10.1007/978-3-658-26858-9

  • Publisher: Springer VS Wiesbaden

  • eBook Packages: Social Sciences, Social Sciences (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019

  • Softcover ISBN: 978-3-658-26857-2Published: 06 June 2019

  • eBook ISBN: 978-3-658-26858-9Published: 31 May 2019

  • Series ISSN: 2524-3225

  • Series E-ISSN: 2524-3233

  • Edition Number: 1

  • Number of Pages: XXV, 262

  • Number of Illustrations: 26 b/w illustrations

  • Topics: Communication Studies, Corporate Communication/Public Relations, International Organization

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