Overview
- Identifies and explains the key elements of corporate strategy
- Explores the nature of strategy to maximize corporate advantage
- Applies the experience of researchers, teachers, consultants and executives
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Table of contents (11 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation.
“Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way:
• Corporate portfolio analysis
• Corporate growth and portfolio strategy• Managing and transforming the corporate profile
• Corporate parenting strategy and organization• Corporate financial strategy
• Corporate strategy processThe book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.
Authors and Affiliations
About the author
Prof. Dr. Ulrich Pidun is director at Boston Consulting Group (BCG) in Frankfurt, Germany, global topic leader for corporate strategy and fellow at the BCG Henderson Institute. He advises large international companies on their corporate-level strategy, governance and organization. In addition to his work at BCG, Ulrich Pidun serves as honorary professor for corporate strategy at Technical University of Berlin, Germany. His research interest is in corporate-level strategy, portfolio management, growth strategies and corporate planning.
Bibliographic Information
Book Title: Corporate Strategy
Book Subtitle: Theory and Practice
Authors: Ulrich Pidun
DOI: https://doi.org/10.1007/978-3-658-25426-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019
Hardcover ISBN: 978-3-658-25425-4Published: 18 June 2019
eBook ISBN: 978-3-658-25426-1Published: 03 June 2019
Edition Number: 1
Number of Pages: X, 282
Number of Illustrations: 4 b/w illustrations, 66 illustrations in colour
Additional Information: The company examples in this book are based on public information and not related to BCG client projects or relationships.
Topics: Business Strategy/Leadership