Authors:
- Eine medienökonomische Untersuchung von Branded
- Includes supplementary material: sn.pub/extras
Part of the book series: Medienmanagement und E-Business (MEEBU)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Institut für Internet und Gesellschaft, Alexander von Humboldt, Berlin, Germany
Urs Kind
About the author
Bibliographic Information
Book Title: Online Video als Branded Entertainment in Deutschland
Book Subtitle: Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung
Authors: Urs Kind
Series Title: Medienmanagement und E-Business
DOI: https://doi.org/10.1007/978-3-658-22646-6
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018
Softcover ISBN: 978-3-658-22645-9Published: 05 July 2018
eBook ISBN: 978-3-658-22646-6Published: 02 July 2018
Series ISSN: 2946-0603
Series E-ISSN: 2946-0611
Edition Number: 1
Number of Pages: XVII, 180
Number of Illustrations: 15 b/w illustrations