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Reassessing the Relationship between Marketing and Public Relations

New Perspectives from the Philosophy of Science and History of Thought

  • Book
  • © 2017

Overview

Authors:
  1. Lisa Dühring

    1. Leipzig, Germany

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  • Study about the relationship between public relations and marketing research

  • Includes supplementary material: sn.pub/extras

  • Includes supplementary material: sn.pub/extras

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Table of contents (6 chapters)

  1. Front Matter

    Pages I-XVII
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  2. Introduction

    • Lisa Dühring
    Pages 19-31

  3. State of Research

    • Lisa Dühring
    Pages 33-67

  4. The Philosophy of the Social Sciences

    • Lisa Dühring
    Pages 69-114

  5. The History of Marketing Thought

    • Lisa Dühring
    Pages 115-194

  6. The History of Public Relations Thought

    • Lisa Dühring
    Pages 195-280

  7. Discussion, reflection and conclusions

    • Lisa Dühring
    Pages 281-292

  8. Back Matter

    Pages 293-336
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Keywords

About this book

Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.

Authors and Affiliations

  • Leipzig, Germany

    Lisa Dühring

About the author

Dr. Lisa Dühring is a former research associate at the Institute for Communication and Media Studies, Leipzig, Germany and currently works at the International Office at Leipzig University. Her research interests focus on the fields of critical PR and marketing studies, cross-disciplinary approaches, disciplinary development, and strategic communication.

Bibliographic Information

  • Book Title: Reassessing the Relationship between Marketing and Public Relations

  • Book Subtitle: New Perspectives from the Philosophy of Science and History of Thought

  • Authors: Lisa Dühring

  • DOI: https://doi.org/10.1007/978-3-658-18034-8

  • Publisher: Springer VS Wiesbaden

  • eBook Packages: Social Sciences, Social Sciences (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden GmbH 2017

  • Softcover ISBN: 978-3-658-18033-1Published: 04 May 2017

  • eBook ISBN: 978-3-658-18034-8Published: 24 April 2017

  • Edition Number: 1

  • Number of Pages: XVII, 318

  • Number of Illustrations: 2 b/w illustrations

  • Topics: Communication Studies, Corporate Communication/Public Relations, Marketing

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