Reassessing the Relationship between Marketing and Public Relations

New Perspectives from the Philosophy of Science and History of Thought

Authors: Dühring, Lisa

  • Study about the relationship between public relations and marketing research

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eBook 53,54 €
price for Spain (gross)
  • ISBN 978-3-658-18034-8
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Softcover 67,59 €
price for Spain (gross)
  • ISBN 978-3-658-18033-1
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About this book

Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.

About the authors

Dr. Lisa Dühring is a former research associate at the Institute for Communication and Media Studies, Leipzig, Germany and currently works at the International Office at Leipzig University. Her research interests focus on the fields of critical PR and marketing studies, cross-disciplinary approaches, disciplinary development, and strategic communication.

Table of contents (6 chapters)

Buy this book

eBook 53,54 €
price for Spain (gross)
  • ISBN 978-3-658-18034-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 67,59 €
price for Spain (gross)
  • ISBN 978-3-658-18033-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Reassessing the Relationship between Marketing and Public Relations
Book Subtitle
New Perspectives from the Philosophy of Science and History of Thought
Authors
Copyright
2017
Publisher
VS Verlag für Sozialwissenschaften
Copyright Holder
Springer Fachmedien Wiesbaden GmbH
eBook ISBN
978-3-658-18034-8
DOI
10.1007/978-3-658-18034-8
Softcover ISBN
978-3-658-18033-1
Edition Number
1
Number of Pages
XVII, 318
Number of Illustrations and Tables
2 b/w illustrations
Topics