Overview
- Publication in the field of economic sciences
- Selected aspects of the current and upcoming trends in business communication
- Variety of papers delivers added value for both scholars and practitioners
- Includes supplementary material: sn.pub/extras
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Table of contents (20 papers)
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Scientific Papers
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Master Thesis Abstracts
Keywords
About this book
These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol.
Editors and Affiliations
About the editors
Prof. Dr. Timo Becker is a Professor for management and Rector of the University of Arts and Applied Sciences in Freiburg. The following three editors are faculty members at Kufstein University of Applied Sciences in the study programs „Marketing and Communication Management“ and „Digital Marketing“. Dr. Peter Schneckenleitner is a lecturer for communication management. Prof. (FH) Dr. Wolfgang Reitberger is Professor for communication management. Prof. (FH) Dr. Alexandra Brunner-Sperdin is Professor for marketing.
Bibliographic Information
Book Title: Conference Proceedings Trends in Business Communication 2016
Editors: Timo Becker, Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin
DOI: https://doi.org/10.1007/978-3-658-17254-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2017
Softcover ISBN: 978-3-658-17253-4Published: 08 February 2017
eBook ISBN: 978-3-658-17254-1Published: 07 February 2017
Edition Number: 1
Number of Pages: VIII, 194
Number of Illustrations: 20 b/w illustrations
Topics: Marketing, Business Strategy/Leadership, Management Education