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Table of contents (6 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Onlinemarkenkommunikation und Markenloyalität im B2B-Segment
Authors: Benjamin Wille-Baumkauff
DOI: https://doi.org/10.1007/978-3-658-09831-5
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-09830-8Published: 22 May 2015
eBook ISBN: 978-3-658-09831-5Published: 18 May 2015
Edition Number: 1
Number of Pages: XX, 322
Number of Illustrations: 32 b/w illustrations
Topics: Marketing, Innovation/Technology Management, Sales/Distribution