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- Ein neuer Band aus der Reihe Springer Essentials
- Alles Wissenswerte kompakt zusammengefasst
- Ein Einstieg für Studierende und Praktiker
- Includes supplementary material: sn.pub/extras
Part of the book series: essentials (ESSENT)
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Table of contents (4 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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HHL Leipzig Graduate School of Management, Leipzig, Germany
Christian Arnold
About the author
Bibliographic Information
Book Title: Serviceparadigmen und Implikationen für die Vermarktung
Book Subtitle: Eine Einführung
Authors: Christian Arnold
Series Title: essentials
DOI: https://doi.org/10.1007/978-3-658-09621-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2015
Softcover ISBN: 978-3-658-09620-5Published: 10 June 2015
eBook ISBN: 978-3-658-09621-2Published: 18 May 2015
Series ISSN: 2197-6708
Series E-ISSN: 2197-6716
Edition Number: 1
Number of Pages: VII, 35
Number of Illustrations: 10 b/w illustrations
Topics: Marketing, Sales/Distribution