Strategic International Management

Text and Cases

Autoren: Morschett, Dirk, Schramm-Klein, Hanna, Zentes, Joachim

  • 23 lessons on key issues of strategic international management, accompanied by comprehensive case studies
  • Shows the various strategy concepts of internationally active companies and their implementation in practice
  • All case studies were revised, new chapters and recent data were integrated
Weitere Vorteile

Dieses Buch kaufen

eBook 35,69 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-658-07884-3
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: PDF
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Softcover 44,99 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-658-07883-6
  • mit Online Daten
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Über dieses Lehrbuch

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.

In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.

In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated.

Über den Autor

Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He holds the Liebherr/Richemont Endowed Chair of International Management and is responsible for the Master of Arts in European Business. He is Director of the Centre for European Studies at the University of Fribourg and visiting lecturer in several Master and MBA programmes at universities in Switzerland and abroad.

Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a Chair in Business Administration, especially Marketing, and is visiting lecturer in several Master and MBA programmes at universities in Germany and abroad.

Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. He is Director of the H.I.MA. (Institute for Commerce & International Marketing) and Director of the Europa-Institut at the Saarland University. He holds a Chair in Business Administration, especially Foreign Trade and International Management, and is a member of various boards of directors and advisory boards in Germany and abroad.

Inhaltsverzeichnis (23 Kapitel)

  • Multinational Corporations as Networks

    Morschett, Dirk (et al.)

    Seiten 3-24

  • The Integration/Responsiveness- and the AAA-Frameworks

    Morschett, Dirk (et al.)

    Seiten 25-49

  • Role Typologies for Foreign Subsidiaries

    Morschett, Dirk (et al.)

    Seiten 51-73

  • Motives for Internationalisation

    Morschett, Dirk (et al.)

    Seiten 75-98

  • Emerging Country Multinationals

    Morschett, Dirk (et al.)

    Seiten 99-121

Dieses Buch kaufen

eBook 35,69 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-658-07884-3
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: PDF
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Softcover 44,99 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-658-07883-6
  • mit Online Daten
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
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Bibliografische Information

Bibliographic Information
Buchtitel
Strategic International Management
Buchuntertitel
Text and Cases
Autoren
Copyright
2015
Verlag
Gabler Verlag
Copyright Inhaber
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-07884-3
DOI
10.1007/978-3-658-07884-3
Softcover ISBN
978-3-658-07883-6
Auflage
3
Seitenzahl
XIV, 561
Anzahl der Bilder
122 schwarz-weiß Abbildungen
Themen