Innovation in a High Technology B2B Context
Exploring Supply Networks, Processes and Management
Autoren: Möhring, Monika Maria
Vorschau- Publication in the field of economic sciences
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- Über dieses Buch
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Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.
- Über die Autor*innen
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Prof. Dr. Monika Maria Möhring is a professor of Business, Logistics and Innovation Management at Technische Hochschule Mittelhessen University of Applied Sciences in Friedberg, Germany.
- Inhaltsverzeichnis (11 Kapitel)
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Introduction
Seiten 1-16
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Networks and structures
Seiten 17-40
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Value and innovation in customer-centric business-to-business collaboration
Seiten 41-59
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Justice and Temporality
Seiten 61-85
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Philosophical Foundation of this research
Seiten 87-97
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Inhaltsverzeichnis (11 Kapitel)
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Bibliografische Information
- Bibliographic Information
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- Buchtitel
- Innovation in a High Technology B2B Context
- Buchuntertitel
- Exploring Supply Networks, Processes and Management
- Autoren
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- Monika Maria Möhring
- Copyright
- 2014
- Verlag
- Gabler Verlag
- Copyright Inhaber
- Springer Fachmedien Wiesbaden
- eBook ISBN
- 978-3-658-05721-3
- DOI
- 10.1007/978-3-658-05721-3
- Softcover ISBN
- 978-3-658-05720-6
- Auflage
- 1
- Seitenzahl
- XXV, 291
- Anzahl der Bilder
- 50 schwarz-weiß Abbildungen
- Themen
