MIR Series in International Business

Internationalization of Business

Cases on Strategy Formulation and Implementation

Herausgeber: Schmid, Stefan (Ed.)

Vorschau
  • Features cases from multiple industries to provide a unique learning experience for students and executives
  • Provides a concise up-to-date theoretical overview of internationalization strategies
  • Facilitates discussion points in each chapter that make readers apply their knowledge to various real-life situations
Weitere Vorteile

Dieses Buch kaufen

eBook 85,59 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-74089-8
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: PDF, EPUB
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 106,99 €
Preis für Deutschland (Brutto)
Über dieses Lehrbuch

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

Über die Autor*innen

Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.

Inhaltsverzeichnis (7 Kapitel)

Inhaltsverzeichnis (7 Kapitel)

Dieses Buch kaufen

eBook 85,59 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-74089-8
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: PDF, EPUB
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 106,99 €
Preis für Deutschland (Brutto)
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Bibliografische Information

Bibliographic Information
Buchtitel
Internationalization of Business
Buchuntertitel
Cases on Strategy Formulation and Implementation
Herausgeber
  • Stefan Schmid
Titel der Buchreihe
MIR Series in International Business
Copyright
2018
Verlag
Springer International Publishing
Copyright Inhaber
Springer International Publishing AG, part of Springer Nature
eBook ISBN
978-3-319-74089-8
DOI
10.1007/978-3-319-74089-8
Hardcover ISBN
978-3-319-74088-1
Buchreihen ISSN
2511-2244
Auflage
1
Seitenzahl
VII, 171
Anzahl der Bilder
49 schwarz-weiß Abbildungen, 7 Abbildungen in Farbe
Themen