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International Series in Operations Research & Management Science

Essentials of Business Analytics

An Introduction to the Methodology and its Applications

Herausgeber: Pochiraju, Bhimasankaram, Seshadri, Sridhar (Eds.)

Vorschau
  • Offers a comprehensive introductory approach to business analytics that includes an emphasis on big data handling, applications in different verticals and case studies
  • Highlights big data handling, applications of analytics in different verticals, and real life case studies
  • Includes exercises for each chapter and downloadable use cases for students and professionals to practice and test the analytics tools
Weitere Vorteile

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eBook 74,89 €
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  • ISBN 978-3-319-68837-4
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Hardcover 96,29 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-68836-7
  • mit Online Daten
  • Kostenfreier Versand für Individualkunden weltweit
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  • Gewöhnlich versandfertig in 3-5 Werktagen.
Über dieses Lehrbuch

This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters.

The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text.

Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.


    


Über die Autor*innen

Bhimasankaram Pochiraju obtained his Ph.D. in Statistics from the Indian Statistical Institute. He was the Clinical Professor of Statistics, Executive Director of Applied Statistics and Computing Lab and Faculty Director, Certificate Programme in Business Analytics at the Indian School of Business. He was formerly Professor of Statistics and Head, SQC & OR Division at the Indian Statistical Institute. He co-authored a text book and a research monograph in Linear Algebra. His areas of research interest include Analytics, Causal Inference and Linear Algebra. 

Sridhar Seshadri obtained his PhD at the University of California, Berkeley after graduating from the Indian Institute of Technology, Madras, India and the Indian Institute of Management, Ahmedabad, India. He is currently Professor and Area Leader of IS, Operations Management and Supply Chain Management areas at the Geis College of Business. He has also been a faculty member at The Indian School of Business, The University of Texas at Austin, New York University and the Administrative Staff College of India. During his teaching career, he was awarded the Stern School of Business Teaching Excellence Award (1998) and recognized as the Stern School of Business Undergraduate Teacher of the Year in 1997. His current research includes Analytics, Pricing and Revenue Optimization and Risk Management in supply chains.


  

Inhaltsverzeichnis (30 Kapitel)

Inhaltsverzeichnis (30 Kapitel)

Dieses Buch kaufen

eBook 74,89 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-68837-4
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: EPUB, PDF
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 96,29 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-68836-7
  • mit Online Daten
  • Kostenfreier Versand für Individualkunden weltweit
  • Kostenloser Sofortzugriff, sofern verfügbar* auf die eBook-Version bei jeder Buchbestellung
  • Gewöhnlich versandfertig in 3-5 Werktagen.
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Bibliografische Information

Bibliographic Information
Buchtitel
Essentials of Business Analytics
Buchuntertitel
An Introduction to the Methodology and its Applications
Herausgeber
  • Bhimasankaram Pochiraju
  • Sridhar Seshadri
Titel der Buchreihe
International Series in Operations Research & Management Science
Buchreihen Band
264
Copyright
2019
Verlag
Springer International Publishing
Copyright Inhaber
Springer Nature Switzerland AG
eBook ISBN
978-3-319-68837-4
DOI
10.1007/978-3-319-68837-4
Hardcover ISBN
978-3-319-68836-7
Buchreihen ISSN
0884-8289
Auflage
1
Seitenzahl
XVI, 980
Anzahl der Bilder
87 schwarz-weiß Abbildungen, 191 Abbildungen in Farbe
Themen

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