40% Rabatt auf Lehrbücher inklusive kostenlosem Versand weltweit und Springer Protocols eBooks für je 9,99!

Journal of Brand Management: Advanced Collections

Advances in Luxury Brand Management

Herausgeber: KAPFERER, J.-N., Kernstock, J., Brexendorf, T.O., Powell, S.M. (Eds.)

Vorschau
  • Provides a comprehensive summary of the field, giving the reader the ability to dig deeper into challenges for research
  • Gives insights to management challenges and solutions, based on the results of research in this field and the outlook on future opportunities
  • Chapters and papers are written and selected by globally well-known experts in the field of luxury and brand management
Weitere Vorteile

Dieses Buch kaufen

eBook 101,14 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-51127-6
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: EPUB, PDF
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 128,39 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-51126-9
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Softcover 128,39 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-84574-6
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Über dieses Buch

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

Über den Autor

Jean-Noël Kapferer is a renowned thought leader on the mutations of luxury brands and luxury consumers in the world. Emeritus Professor at HEC Paris, he conducts his research at INSEEC Luxury Institute. Co-author of ‘The Luxury Strategy’, author  of “ How luxury can grow yet remain rare’, his articles are widely published in leading international journals, and he leads executive seminars on luxury in China, Korea, Japan, USA, and Europe. 

Joachim Kernstock is Head of Centre of Competence for Brand Management (KMSG) and a lecturer of Marketing at the University of St. Gallen, Switzerland. He works with leading Swiss and European corporates as a brand strategy advisor. He has published several books on brandingand is Co-Editor-in-Chief of the Journal of Brand Management.

Tim Oliver Brexendorf is Professor of Marketing and Director of the Henkel Center for Consumer Goods at WHU - Otto Beisheim School of Management, Germany, and also a visiting researcher at Tuck School of Business at Dartmouth College, USA.  His work has been published in a number of leading international journals and he is Co-Editor-in-Chief of the Journal of Brand Management. 

Shaun M. Powell is Senior Lecturer in Marketing in the Faculty of Business at the University of Wollongong, Australia and Co-Editor-in-Chief of the Journal of Brand Management. Shaun has worked in the higher education sector in Australia, the UK and Asia and has published in the field of Brand Management in several high tier international journals and books.

Inhaltsverzeichnis (11 Kapitel)

Inhaltsverzeichnis (11 Kapitel)

Dieses Buch kaufen

eBook 101,14 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-51127-6
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: EPUB, PDF
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 128,39 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-51126-9
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Softcover 128,39 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-84574-6
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Loading...

Wir empfehlen

Loading...

Bibliografische Information

Bibliographic Information
Buchtitel
Advances in Luxury Brand Management
Herausgeber
  • JEAN-NOEL KAPFERER
  • Joachim Kernstock
  • Tim Oliver Brexendorf
  • Shaun M. Powell
Titel der Buchreihe
Journal of Brand Management: Advanced Collections
Copyright
2017
Verlag
Palgrave Macmillan
Copyright Inhaber
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-51127-6
DOI
10.1007/978-3-319-51127-6
Hardcover ISBN
978-3-319-51126-9
Softcover ISBN
978-3-319-84574-6
Auflage
1
Seitenzahl
X, 256
Anzahl der Bilder
15 schwarz-weiß Abbildungen
Themen