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  • Book
  • © 2015

The Scrum Culture

Introducing Agile Methods in Organizations

Authors:

  • Provides a comprehensive, yet to the point guide to introduce Scrum in an organization
  • Emphasizes and explains the role of cultural aspects in organizational change
  • Presents many real-life examples and a case study on the application of the Scrum concepts in practice
  • Includes supplementary material: sn.pub/extras

Part of the book series: Management for Professionals (MANAGPROF)

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Table of contents (24 chapters)

  1. Front Matter

    Pages i-xix
  2. The Scrum Culture

    1. Front Matter

      Pages 1-1
    2. Why a Scrum Culture Is Important

      • Dominik Maximini
      Pages 3-7
    3. Organizational Culture Models

      • Dominik Maximini
      Pages 9-25
    4. Cultural Characteristics of Scrum

      • Dominik Maximini
      Pages 27-41
    5. Primary Research: The Nature of Scrum Survey

      • Dominik Maximini
      Pages 43-53
    6. Conclusions

      • Dominik Maximini
      Pages 55-69
  3. The Theory of Introducing Scrum

    1. Front Matter

      Pages 71-71
    2. Different Shapes of Scrum in the Enterprise

      • Dominik Maximini
      Pages 73-81
    3. Different Starting Points

      • Dominik Maximini
      Pages 83-86
    4. Considerations for Scrum Introductions

      • Dominik Maximini
      Pages 87-92
    5. Scrum Introduction Overview

      • Dominik Maximini
      Pages 93-96
  4. The Practical Application of Kotter’s Principles

    1. Front Matter

      Pages 97-97
    2. Creating a Sense of Urgency

      • Dominik Maximini
      Pages 99-105
    3. The Guiding Coalition

      • Dominik Maximini
      Pages 107-113
    4. Vision and Strategy

      • Dominik Maximini
      Pages 115-118
    5. Communicating the Change Vision

      • Dominik Maximini
      Pages 119-121
    6. Empower Your Employees on a Broad Basis

      • Dominik Maximini
      Pages 123-133
    7. Generate Quick Wins

      • Dominik Maximini
      Pages 135-161
    8. Consolidate Gains and Initiate Further Change

      • Dominik Maximini
      Pages 163-166

About this book

This book is a guide for managers, Scrum Masters and agile coaches who are interested in agile organizational methods and who are planning to introduce Scrum at their own company. Scrum is not only a product development framework but can also be used to structure activities for agile and lean organizational development.


Divided into five major parts, the book first introduces and defines the Scrum Culture. It explains its relevance, highlights a number of pain points typical for first encounters with Scrum, and embeds it in an introduction to organizational change. This is complemented with many real-life examples that help to apply the concepts to readers’ own specific contexts. The second part describes the principles of introducing Scrum in detail, while the third part embarks on the practical application of these principles, drawing on a wealth of experience gathered in many successful introduction projects. Part four focuses on a detailed case study of a Scrum transformation before part five provides, in closing, a number of appendices offering extensive information on Scrum and its principles.

Authors and Affiliations

  • Wendlingen, Germany

    Dominik Maximini

About the author

Dominik Maximini, MBA, is one of scrum.org's professional scrum trainers and Senior Managing Consultant at NovaTec Consulting GmbH in Germany. He helps organizations of all sizes and branches to increase their competitiveness and reaction time through the introduction of adequate agile methods. Ken Schwaber, co-inventor of Scrum, says about him: "I have had the opportunity to work with Dominik. He is skilled in Scrum, and more important - applying it to the challenges of software development. I hope others have the same opportunity."

Bibliographic Information

Buy it now

Buying options

eBook USD 74.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever

Tax calculation will be finalised at checkout

Other ways to access