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Management for Professionals

Customer Value Generation in Banking

The Zurich Model of Customer-Centricity

Autoren: Auge-Dickhut, Stefanie, Koye, Bernhard, Liebetrau, Axel

Vorschau
  • Offers a framework for the development of business models of banks
  • Shows how customer value is created in banks, focusing on the Zurich model
  • Includes an exclusive chapter on systemic change management
Weitere Vorteile

Dieses Buch kaufen

eBook 46,00 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-19938-2
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: EPUB, PDF
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 58,84 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-19937-5
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Softcover 58,84 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-36879-5
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Über dieses Buch

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

Über den Autor

Stefanie Auge-Dickhut is Head of Research and Deputy Director of the Swiss Institute for Financial Education (SIF) which is part of the Kalaidos University of Applied Science Switzerland. She has a broad knowledge as consultant and researcher with various publications and has worked in the finance field (team head Ernst & Young), notably in the banking industry (head of valuation HVB Consult) for more than 10 years. She is founding partner of Koye & Partner Consulting.

Prof. Bernhard Koye is Director of the SIF and a specialist in business models of banks and change management and a senior expert in banking education. Among others, he acted as divisional head executive education at Swiss Finance Institute; as department head for leadership and Executive training at UBS Wealth Management and as Managing Director of the Zurich Wealth Forum. He is founding partner of Koye & Partner Consulting.

Axel Liebetrau is a thought-leader for innovation and foresight in banking and insurance. He is speaker, consultant and entrepreneur with passion and commitment. Axel Liebetrau has a German degree in Banking and Finance and UK Master of Business Administration in International Management Consulting. He is founder of BIG – Banking Innovation Group, Europe's only management consultancy focused on innovation and trends in Banking and Insurance.

Inhaltsverzeichnis (10 Kapitel)

Inhaltsverzeichnis (10 Kapitel)

Dieses Buch kaufen

eBook 46,00 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-19938-2
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: EPUB, PDF
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 58,84 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-19937-5
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Softcover 58,84 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-36879-5
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
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Bibliografische Information

Bibliographic Information
Buchtitel
Customer Value Generation in Banking
Buchuntertitel
The Zurich Model of Customer-Centricity
Autoren
Titel der Buchreihe
Management for Professionals
Copyright
2016
Verlag
Springer International Publishing
Copyright Inhaber
Springer International Publishing Switzerland
eBook ISBN
978-3-319-19938-2
DOI
10.1007/978-3-319-19938-2
Hardcover ISBN
978-3-319-19937-5
Softcover ISBN
978-3-319-36879-5
Buchreihen ISSN
2192-8096
Auflage
1
Seitenzahl
XXII, 195
Anzahl der Bilder
18 schwarz-weiß Abbildungen, 35 Abbildungen in Farbe
Themen