Authors:
- Analyzes Brazil, Russia, India and China (BRIC) markets from a brand and marketing strategy point of view
- Based on scientific research as well as practical insights and case studies across a wide variety of industries
- Provides hands-on guidance using 25 strategies to develop successful adjusted positioning and marketing strategies
- Provides a basis for understanding the cultural specialities of each country and related marketing implications
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (9 chapters)
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Front Matter
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New Forces in Global Marketing
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Front Matter
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External Environment: Understanding the BRIC Markets as Foundation for Successful Marketing
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Front Matter
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BRIC Branding Framework
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Communication GmbH, globeone – Strategy • Brand •, Cologne, Germany
Niklas Schaffmeister
About the author
Bibliographic Information
Book Title: Brand Building and Marketing in Key Emerging Markets
Book Subtitle: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil
Authors: Niklas Schaffmeister
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-319-19482-0
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2015
Hardcover ISBN: 978-3-319-19481-3Published: 19 October 2015
Softcover ISBN: 978-3-319-36769-9Published: 23 August 2016
eBook ISBN: 978-3-319-19482-0Published: 09 October 2015
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XX, 405
Topics: Marketing, Emerging Markets/Globalization, Business Strategy/Leadership, Market Research/Competitive Intelligence