Product Information Management

1. Front Matter

   Pages i-xv

   PDF

2. What Is PIM?

   • Jorij Abraham

   Pages 1-14

3. Benefits of a PIM System

   • Jorij Abraham

   Pages 15-24

4. The Product Data Model

   • Jorij Abraham

   Pages 25-42

5. PIM Processes

   • Jorij Abraham

   Pages 43-66

6. PIM to Print

   • Jorij Abraham

   Pages 67-72

7. Selecting a PIM System

   • Jorij Abraham

   Pages 73-80

8. Implementing a PIM

   • Jorij Abraham

   Pages 81-93

9. Appendix I: Cases

   • Jorij Abraham

   Pages 95-129

10. Appendix II: PIM Software Vendors

    • Jorij Abraham

    Pages 131-175

11. Back Matter

    Pages 177-179

    PDF

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

• Assortment expansion
• Master data management
• Product categorization
• Product classification
• Product content management
• Product lifecycle management

• Ecommerce Foundation, Duivendrecht, The Netherlands

  Jorij Abraham

Jorij Abraham is Founder of the eCommerce Foundation, a non-profit organization dedicated to help organizations and industries improve their ecommerce activities. He advises companies about ecommerce strategy, omni-channel development and product information management. Jorij has focused his career on ecommerce and the business side of product information management. While writing part of this book he has been Director of Consulting at Unic. Before he has been ecommerce manager for several organizations like the Bijenkorf, a Dutch up-market department store chain and TUI, Europe's largest travel organization. At Sanoma Media, Benelux's largest print and online media company, he has been online publisher for Food & Travel. Currently, Jorij is Director Research & Advise at Ecommerce Europe, an industry association representing the interests of more than 4.000 companies in 10 European countries selling products via digital means.

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