Innovation, Technology, and Knowledge Management
cover

Digital Cultural Transformation

Building Strategic Mindsets via Digital Sociology

Autoren: Padua, Donatella

  • Provides an innovative holistic and transdisciplinary approach to understanding digital transformation
  • Analyses the complex digital environment to build socio-economic value
  • Provides PowerPoint slides, sample syllabi and quizzes online
Weitere Vorteile

Dieses Buch kaufen

eBook 85,59 €
Preis für Deutschland (Brutto)
  • Die eBook-Version des Titels ist in Kürze verfügbar
  • Erscheinungstermin: 1. November 2021
  • ISBN 978-3-030-83803-4
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate:
  • eBooks sind auf allen Endgeräten nutzbar
Hardcover 106,99 €
Preis für Deutschland (Brutto)
Über dieses Lehrbuch

The hypercomplex digital-technological environment is exponential and revolutionary. Our social mindset adaptation, instead, is slower and evolutionary, as an individual’s or an organization culture needs time to transform. This book offers students, institutions, and organisations innovative and interdisciplinary digital sociology tools to help build an adaptive, flexible, imaginative social mindset in order to cope with such a gap and to match a sustainable digital transformation (DT). 

By disrupting traditional linear approaches to understand the context into which business models are designed, institutions and students are challenged with innovative transdisciplinary holistic models grounded into business case studies. If the book stimulates students to learn how purposefully and autonomously to explore the web, to grasp the deeper meaning of DT and its social impact, institutions are solicited to answer to direct quests that go right to the core of their transformative DNA as: ‘How effectively are you carrying on DT in a sustainable, people-centred way? Which is your socio-cultural DT profile and what are your DT areas of strength and areas of improvement?'

In this frame of work, the innovative Four Paradigm Model indicates new coordinates and provides original tools to profile an institution’s digital transformation strategy, to analyse it, and measure the level of sustainable socio-economic value. Sample syllabi, PowerPoint slides and quizzes are available online to assist in the teaching experience.

Über die Autor*innen

Donatella Padua, PhD, is Associate Professor of Sociology at the University for Foreigners of Perugia, Italy. Her Digital Sociology interdisciplinary profile, at the intersection of Sociology, Marketing and Digital, integrates professional and academic experience, focusing on the interpretation of the complex digital environment. She teaches digital transformation in English at several public and private Italian universities and has lectured in international universities. She has brand marketing experience at Procter and Gamble Italy and has covered Marketing Director positions. Author of international scientific publications, she has performed roles of scientific responsibilities in public and private institutions (Italian Ministry of Education - Digital Innovation, Intelligent Positioning Research Centre, UK) and was former member of the Italian Ministry of Education Technical Research Policies Secretariat. 

Dieses Buch kaufen

eBook 85,59 €
Preis für Deutschland (Brutto)
  • Die eBook-Version des Titels ist in Kürze verfügbar
  • Erscheinungstermin: 1. November 2021
  • ISBN 978-3-030-83803-4
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate:
  • eBooks sind auf allen Endgeräten nutzbar
Hardcover 106,99 €
Preis für Deutschland (Brutto)
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Bibliografische Information

Bibliographic Information
Buchtitel
Digital Cultural Transformation
Buchuntertitel
Building Strategic Mindsets via Digital Sociology
Autoren
Titel der Buchreihe
Innovation, Technology, and Knowledge Management
Copyright
2021
Verlag
Springer International Publishing
Copyright Inhaber
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-83803-4
DOI
10.1007/978-3-030-83803-4
Hardcover ISBN
978-3-030-83802-7
Buchreihen ISSN
2197-5698
Auflage
1
Seitenzahl
X, 228
Anzahl der Bilder
11 schwarz-weiß Abbildungen, 21 Abbildungen in Farbe
Themen