Management for Professionals

The Corporate Newsroom

Steering Companies Efficiently Through Communication

Herausgeber: Moss, Christoph (Ed.)

Vorschau
  • Presents a theoretical framework for corporate communications
  • Discusses the Corporate Newsroom model
  • Includes case studies from organisations such as the Dutch Police and Swiss Life Germany
Weitere Vorteile

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eBook 64,19 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-030-67642-1
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: PDF, EPUB
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Hardcover 80,24 €
Preis für Deutschland (Brutto)
Über dieses Buch

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer.

The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy.

The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. 

This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.


Über die Autor*innen

Christoph Moss is a professor for Communication and Marketing at the International School of Management in Dortmund. He was deskchef in the newsroom of the German business newspaper Handelsblatt. With his consulting company Mediamoss he has implemented more than 50 Corporate Newsroom projects - for example at Siemens, Fraport and Swiss Life Germany.

Inhaltsverzeichnis (12 Kapitel)

Inhaltsverzeichnis (12 Kapitel)

Dieses Buch kaufen

eBook 64,19 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-030-67642-1
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: PDF, EPUB
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 80,24 €
Preis für Deutschland (Brutto)
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Bibliografische Information

Bibliographic Information
Buchtitel
The Corporate Newsroom
Buchuntertitel
Steering Companies Efficiently Through Communication
Herausgeber
  • Christoph Moss
Titel der Buchreihe
Management for Professionals
Copyright
2021
Verlag
Springer International Publishing
Copyright Inhaber
Mediamoss GmbH
eBook ISBN
978-3-030-67642-1
DOI
10.1007/978-3-030-67642-1
Hardcover ISBN
978-3-030-67641-4
Buchreihen ISSN
2192-8096
Auflage
1
Seitenzahl
X, 154
Anzahl der Bilder
29 schwarz-weiß Abbildungen
Themen