Authors:
- Provides tools and methods for implementation of e-business strategies.
- Presents an overview on developing e-business models, channel management and integration
- Demonstrates the practice of concepts and methods using in-depth case studies from a variety of industries
Part of the book series: Classroom Companion: Business (CCB)
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Table of contents (31 chapters)
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Front Matter
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I
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Front Matter
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II
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Front Matter
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About this book
Keywords
- Electronic commerce strategy
- Case studies in e-business
- Mobile e-commerce
- E-business and e-commerce textbook
- Evolution of e-business
- e-business strategy formulation
- Market segmentation
- Core competencies
- Differerentiation strategies in e-business
- E-Business models
- Strategic gameboard framework
- Digital business transformation
Authors and Affiliations
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IMD, Lausanne, Switzerland
Tawfik Jelassi
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Department of Business Administration 1, University of Granada, Granada, Spain
Francisco J. Martínez-López
About the authors
Francisco J. Martínez-López is Professor of Business Administration at the University of Granada. Dr. Martínez-López is the Associate Editor of European Journal of Marketing and is member of the Editorial Board of Industrial Marketing Management. He has co-edited several international journals’ special issues and research books for leading publishers like Springer and Elsevier. One of his major contributions has been the editorship is a research handbook of e-business strategic management (Springer, 2014).
Bibliographic Information
Book Title: Strategies for e-Business
Book Subtitle: Concepts and Cases on Value Creation and Digital Business Transformation
Authors: Tawfik Jelassi, Francisco J. Martínez-López
Series Title: Classroom Companion: Business
DOI: https://doi.org/10.1007/978-3-030-48950-2
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-48949-6Published: 29 June 2020
Softcover ISBN: 978-3-030-48952-6Published: 29 June 2021
eBook ISBN: 978-3-030-48950-2Published: 28 June 2020
Series ISSN: 2662-2866
Series E-ISSN: 2662-2874
Edition Number: 4
Number of Pages: XIII, 795
Number of Illustrations: 20 b/w illustrations, 126 illustrations in colour
Additional Information: Pearson Education Limited, London, 2014
Topics: e-Business/e-Commerce, Business Strategy/Leadership, Information Systems and Communication Service, Sales/Distribution