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Progress in IS
cover

Augmented Reality and Virtual Reality

Changing Realities in a Dynamic World

Herausgeber: Jung, Timothy, tom Dieck, M. Claudia, Rauschnabel, Philipp A. (Eds.)

  • Bridges the gap between XR Theory and XR Practice
  • Provides scientifically grounded and practically tested answers to a variety of questions of high managerial and societal relevance
  • Presents the state of the art in augmented reality (AR) and virtual reality (VR) research
  • Focuses on the applications of AR and VR in various industries
  • Approaches AR and VR from a business and management perspective 
Weitere Vorteile

Dieses Buch kaufen

eBook 96,29 €
Preis für Deutschland (Brutto)
  • Die eBook-Version des Titels ist in Kürze verfügbar
  • Erscheinungstermin: 11. April 2020
  • ISBN 978-3-030-37869-1
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate:
  • eBooks sind auf allen Endgeräten nutzbar
Hardcover 128,39 €
Preis für Deutschland (Brutto)
  • Erscheinungstermin: 11. April 2020
  • ISBN 978-3-030-37868-4
  • Kostenfreier Versand für Individualkunden weltweit
Über dieses Buch

This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry.

The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.

Über den Autor

Dr. Timothy Jung is Founder and Director of the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international level. In particular, his research interests focus on AI, IoT, Big Data and 5G powered immersive technology innovation for well-being and quality of life. He is a regular invited speaker in major international conferences and he is the conference chair of annual International AR & VR Conference.

Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She is the Program Chair of the annual International AR & VR Conference and has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management and Computers in Human Behavior.

Prof. Dr. Philipp A. Rauschnabel is a Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr in Munich, Germany. Prior to that, he was a faculty member at University of Michigan-Dearborn, USA. In 2019, he was the local conference chair for the 5th intl. AR VR conference. His research addresses contemporary issues in wearable technologies, new media, and branding. He is currently founding www.xrealitylab.com, a platform for XR managers and scholars.


Dieses Buch kaufen

eBook 96,29 €
Preis für Deutschland (Brutto)
  • Die eBook-Version des Titels ist in Kürze verfügbar
  • Erscheinungstermin: 11. April 2020
  • ISBN 978-3-030-37869-1
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate:
  • eBooks sind auf allen Endgeräten nutzbar
Hardcover 128,39 €
Preis für Deutschland (Brutto)
  • Erscheinungstermin: 11. April 2020
  • ISBN 978-3-030-37868-4
  • Kostenfreier Versand für Individualkunden weltweit
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Bibliografische Information

Bibliographic Information
Buchtitel
Augmented Reality and Virtual Reality
Buchuntertitel
Changing Realities in a Dynamic World
Herausgeber
  • Timothy Jung
  • M. Claudia tom Dieck
  • Philipp A. Rauschnabel
Titel der Buchreihe
Progress in IS
Copyright
2020
Verlag
Springer International Publishing
Copyright Inhaber
Springer Nature Switzerland AG
eBook ISBN
978-3-030-37869-1
DOI
10.1007/978-3-030-37869-1
Hardcover ISBN
978-3-030-37868-4
Buchreihen ISSN
2196-8705
Auflage
1
Seitenzahl
IX, 367
Anzahl der Bilder
88 schwarz-weiß Abbildungen, 20 Abbildungen in Farbe
Themen