International Series in Quantitative Marketing

Managing Business Interfaces

Marketing and Engineering Issues in the Supply Chain and Internet Domains

Herausgeber: Chakravarty, Amiya K., Eliashberg, Jehoshua (Eds.)

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Über dieses Buch

Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and practice in business that integrate the functional areas within and between business entities. The research community has recognized the importance of addressing these different, and often conflicting, business perspectives. This has led to research streams that address issues characterizing the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the Internet space.

MANAGING BUSINESS INTERFACES: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts, in managing business interfaces. Through eleven invited chapters it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies. The book is organized into four parts:

—New Products and Existing Product Portfolio Management:

Chapter Authors: Richard M. Franza & Cheryl Gaimon; and Juin-Kuan Chong, Teck-Hua Ho and Christopher S. Tang

—Supply Chain Coordination:

Chapter Authors: Candace A. Yano & Stephen M. Gilbert; Ganesh Iyer and V. Padmanabhan; and S. Chan Choi, Lei Lei, and Qiang Wang

—Interfaces in the Internet Space:

Chapter Authors: Richard Steinberg; T.C.A. Bashyam & Uday S. Karmarkar; and Amiya K. Chakravarty

—Field Studies and Real-World Evidence:

Chapter Authors: Akhilesh Bajaj, Sunder Kekre, & Kannan Srinivasan; K. Ravi Kumar & George C. Hadjinicola; and Uday S. Karmarkar & Milind M. Lele

Inhaltsverzeichnis (11 Kapitel)

Inhaltsverzeichnis (11 Kapitel)

Dieses Buch kaufen

eBook 85,59 €
Preis für Deutschland (Brutto)
  • ISBN 978-0-387-25002-1
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: PDF
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 165,84 €
Preis für Deutschland (Brutto)
Softcover 106,99 €
Preis für Deutschland (Brutto)
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Bibliografische Information

Bibliographic Information
Buchtitel
Managing Business Interfaces
Buchuntertitel
Marketing and Engineering Issues in the Supply Chain and Internet Domains
Herausgeber
  • Amiya K. Chakravarty
  • Jehoshua Eliashberg
Titel der Buchreihe
International Series in Quantitative Marketing
Buchreihen Band
16
Copyright
2004
Verlag
Springer US
Copyright Inhaber
Springer-Verlag US
eBook ISBN
978-0-387-25002-1
DOI
10.1007/b106523
Hardcover ISBN
978-1-4020-7614-5
Softcover ISBN
978-0-387-24378-8
Buchreihen ISSN
0923-6716
Auflage
1
Seitenzahl
XII, 332
Zusätzliche Informationen
Hardcover edition published with the subtitle " Marketing, Engineering, and Manufacturing Perspectives"
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