Publishing Science from Latin America
Research output from Latin America, and that published by its societies, continues to grow. Learn what Springer is doing to help bring this research to an international audience.
Society & Partner Zone: What were the highlights of 2012 for Springer Latin America?
Harry Blom, Springer: The big highlight is that we have very clearly put Springer on the map, especially in Brazil, Mexico and Chile as the “go to publisher”. This was achieved by numerous sales and editorial meetings in these countries, speaking with professors, librarians and societies leaders and presenting at universities and conferences. For example, during the March 2012 road show through Brazil, we promoted our activities in front of 1500 scientists at seven institutions.
Have you signed agreements with any new partners from the region? If so, can you tell us a little about them and the journals you will be publishing?
Yes! We now have 15 society journals and several book series signed up. They cover all fields of science, ranging from Mathematics and Computer Science, to Physics and branches in Engineering, to various topics in Life Sciences and Business & Economics. 6 of the 15 journals are published Open Access, of which 2 are published by BioMed Central. So the Springer/BMC message is being heard clearly throughout the entire academic community.
The top subjects of research in Latin America have been identified as being Dentistry, Agricultural & Biological Sciences, and Veterinary Science. Do these subjects match your experience? What are the key topics of research that Springer is publishing in Latin America?
There are differences in focus between countries in Latin America, but since Brazil is responsible for more than half of the total science output from the region, the Brazilian research priorities are noted by our editors. We see indeed that in Life Sciences we have the broadest variety of opportunities, which is reflected in the priorities set by top management in hiring new local Springer editors. But other fields are growing and the funding increases in areas such as nano-technology, computer science, aerospace, mining and energy.
How does Springer Latin American help to market and sell content from its society partners? What types of campaigns or activities do you undertake?
There is a whole range of activities similar to what Springer does elsewhere. We organize Library Advisory Board meetings, we attend a growing number of conferences where we make sure that society publications are promoted, we improve the abstracting & indexing of partner journals, we do special online marketing campaigns for the journals of our society partners and we issue press releases.
More specifically on the editorial side, we organize board meetings where we discuss the development and positioning of the society journals to make them stronger. The world is a big place with lots of competition. For a Latin American journal to get global attention it needs to have a unique and interesting message. We provide tools to identify and put forward their best content. I believe there are plenty of hidden gems that deserve more attention.
Finally, can you tell us about your plans for supporting Latin American societies in 2013?
We plan to reach out to more potential partners, including those in countries like Chile and Colombia. Societies that have been publishing their journals with us for a few years have seen their journals grow in quantity and quality. As a result, their journals have attracted submissions from researchers from around the world, further enhancing international collaboration and exposure.
We hope that these examples will help inform other societies’ decisions to partner with us. Currently, many local society journals are maintained at best and are not really developed to gain international influence. By partnering with Springer, we can change this.