Don’t miss it: Get 40% off Education & Linguistics books! Save through November 30, 2018.

BestMasters

When Luxury Meets Art

Forms of Collaboration between Luxury Brands and the Arts

Authors: Kastner, Olga Louisa

  • Publication in the field of economic science

Buy this book

eBook 67,82 €
price for China (P.R.) (gross)
  • ISBN 978-3-658-04576-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 79,99 €
price for China (P.R.) (gross)
  • ISBN 978-3-658-04575-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.

About the authors

Olga Louisa Kastner, MA, studied at the Berlin School of Economics and Law. She currently works as a project manager and is responsible for developing a marketing agency’s luxury, watches and jewellery accounts.

Table of contents (5 chapters)

Buy this book

eBook 67,82 €
price for China (P.R.) (gross)
  • ISBN 978-3-658-04576-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 79,99 €
price for China (P.R.) (gross)
  • ISBN 978-3-658-04575-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
When Luxury Meets Art
Book Subtitle
Forms of Collaboration between Luxury Brands and the Arts
Authors
Series Title
BestMasters
Copyright
2014
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-04576-0
DOI
10.1007/978-3-658-04576-0
Softcover ISBN
978-3-658-04575-3
Series ISSN
2625-3577
Edition Number
1
Number of Pages
XI, 127
Number of Illustrations
6 b/w illustrations, 8 illustrations in colour
Topics