Overview
Provides an extensive review of the literature on hedonism and utilitarianism in consumer behavior
Discusses new frontiers and possible future directions for hedonism and utilitarianism in virtual-reality stores
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Table of contents (8 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Authors and Affiliations
About the author
Daniele Scarpi is Associate Professor of Marketing at the University of Bologna, Italy. His research interests are in consumer behavior and decision-making in retailing.
Bibliographic Information
Book Title: Hedonism, Utilitarianism, and Consumer Behavior
Book Subtitle: Exploring the Consequences of Customer Orientation
Authors: Daniele Scarpi
DOI: https://doi.org/10.1007/978-3-030-43876-0
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-43875-3Published: 29 May 2020
eBook ISBN: 978-3-030-43876-0Published: 28 May 2020
Edition Number: 1
Number of Pages: XXI, 192
Number of Illustrations: 3 b/w illustrations
Topics: Marketing