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Business & Management - Marketing | Customer Needs and Solutions (Editorial Board)

Customer Needs and Solutions

Customer Needs and Solutions

Editor-in-Chief: Min Ding

ISSN: 2196-291X (print version)
ISSN: 2196-2928 (electronic version)

Journal no. 40547

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 Min Ding, Pennsylvania State University and Fudan University 
Board of Senior Editors    
 Neeraj Arora, University of Wisconsin-Madison
 Barry L. Bayus, University of North Carolina at Chapel Hill
 Min Ding, Pennsylvania State University and Fudan University
 Rajdeep Grewal, University of North Carolina
 Kamel Jedidi, Columbia University
 Vithala R. Rao, Cornell University
 Olivier Toubia, Columbia University
Board of Associate Editors    
 Lisa Bolton, Pennsylvania State University
 Douglas Bowman, Emory University
 Tat Y. Chan, Washington University
 Rabikar Chatterjee, University of Pittsburgh
 Joel C. Huber, Duke University
 Raghuram Iyengar, University of Pennsylvania
 Satish Jayachandran, University of South Carolina
 P.K. Kannan, University of Maryland
 Noah Lim, University of Wisconsin-Madison
 Naomi Mandel, Arizona State University
 Dina Mayzlin, University of Southern California
 Debanjan (Deb) Mitra, University of Florida
 Natalie Mizik, University of Washington
 Young-Hoon Park, Cornell University
 Jaideep Prabhu, University of Cambridge
 Gad Saad, Concordia University
 Bernd Skiera, University of Frankfurt
 Raji Srinivasan, University of Texas at Austin
 Karen Winterich, Pennsylvania State University
 Robert Zeithammer, University of California, Los Angeles
 Jie Zhang, University of Maryland

Board of Reviewers    
 Wilfred Amaldoss, Duke University
 Eva Ascarza, Columbia University
 Rajesh Bagchi, Virginia Polytechnic Institute and State University
 Hans Baumgartner, Pennsylvania State University
 Pradeep Bhardwaj, University of Central Florida
 Lauren Block, Baruch College/The City University of New York
 Andre Bonfrer, University of Queensland
 Delane Botelho, FGV-EAESP
 Anindita Chakravarty, University of Georgia
 Hai Che, Indiana University
 Qimei Chen, University of Hawaii at Manoa
 Skander Esseghaier, Koç University
 Xiucheng Fan, Fudan University
 Fred Feinberg, University of Michigan
 Jan B. Heide, University of Wisconsin-Madison
 Frikkie Herbst, University of the Western Cape
 Ye Hu, University of Houston
 Sam Hui, New York University
 J. Jeffrey Inman, University of Pittsburgh
 Kinshuk Jerath, Columbia Business School
 Elena Katok, The University of Texas, Dallas
 Ujwal Kayande, University of Melbourne
 Oded Koenigsberg, London Business School
 Leonard Lee, National University of Singapore
 Donald R. Lehmann, Columbia University
 John Liechty, Pennsylvania State University
 Qing Liu, University of Wisconsin-Madison
 Yi Liu, Shanghai Jiao Tong University 
 Lan Luo, University of Southern California
 Girish Mallapragada, Indiana University
 Delphine Manceau,  ESCP Europe
 Puneet Manchanda, University of Michigan
 Oded Netzer, Columbia University
 Siqing Peng, Peking University
 Cait Poynor Lamberton, University of Pittsburgh 
 Srinivas K. Reddy, Singapore Management University
 John Roberts, London Business School and University of New South Wales
 Bill Ross, University of Connecticut
 Olivier Rubel, University of California Davis
 Henrik Sattler, University of Hamburg
 Siddharth S. Singh, Indian School of Business
 Venkatesh Shankar, Texas A&M University
 Jiwoong Shin, Yale University
 Ashish Sinha, University of New South Wales
 Hari Sridhar, Pennsylvania State University
 Chenting Su, City University of  Hong Kong
 K. Sudhir,Yale University
 Monic Sun, Boston University
 Catherine Tucker, MIT
 Hema Yoganarasimhan, University of California Davis
 Carolyn Yoon, University of Michigan

Editorial Advisory Board    
 Eric Bradlow, University of Pennsylvania
 Jehoshua A. Eliashberg, University of Pennsylvania
 Joel C. Huber, Duke University
 Dipak C. Jain, INSEAD
 Donald R. Lehmann, Columbia University
 Gary L. Lilien, Pennsylvania State University
 Roland Rust, University of Maryland

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For authors and editors

  • Aims and Scope

    Aims and Scope


    Customer Needs and Solutions (CNS) aims to be the premium outlet for scholarly work on critical issues related to customer needs (broadly defined to include the needs of both consumers and business customers) and solutions that address such needs. The objective and style of the journal are similar to Science and Nature, and contains three different types of content.

    Type 1. Research Papers. Conditional on the obligatory academic rigor, the journal seeks work with high upside potential for impact, and is willing to take certain risks in publishing it. The journal has adopted several unique ways to increase efficiency and democracy in the review process. Papers will be published in a timely manner and in a variety of formats (i.e., paper, online, PowerPoint, video) to reflect the changing landscape of publishing and how people currently assimilate knowledge.

    Type 2. Perspectives. This section contains invited (non-peer reviewed) articles, and aims to serve two purposes. First, it provides a conduit for communication between academics and stakeholders (i.e., business practitioners, policy makers, NGOs, etc.). Second, it provides a venue for thought leaders and experts to share their opinions.

    Type 3. Unsolved Problems and Call for Solutions. This section publishes unsolved problems that are important and related to topics covered by the journal. The goal is to help shape the research agenda and to be proactive in encouraging certain research. Unsolved problems (with data necessary to potentially solve a problem, where appropriate) can be submitted by anyone for peer review. We publish the most important unsolved problems, and extend invitations for papers that can provide satisfactory solutions to these problems.

    In addition, the journal adopts specific measures to disseminate content, increase citations of papers published in the journal, encourage follow-up work, and facilitate the adoption of new knowledge by stakeholders.

    Please read the corresponding document for each type of content before you submit your manuscript.

  • Submit Online
  • Open Choice - Your Way to Open Access
  • Instructions for Authors

    Instructions for Authors


  • Call for Papers: The Intersection of Pol...
  • Type 1. Research Paper (pdf, 303 kB)
  • Type 2. Perspectives (pdf, 114 kB)
  • Type 3. Unsolved Problems (pdf, 185 kB)
  • Content Dissemination Strategy (pdf, 178...
  • Copyright Information

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