Editor: J. Kernstock; S.M. Powell
ISSN: 1350-231X
(print version)
ISSN: 1479-1803
(electronic version)
Journal no. 41262
Palgrave Macmillan UK
The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider:
The Journal also regularly publishes themed special issues and is essential reading for brand strategists in both private and public sector organisations, and academics in universities and business schools - including:
Topics covered include, but are not limited to:
Online or Digital Branding | Brand Metrics and/or Analytics | Luxury Branding | Brand Ethics and/or Corporate Social Responsibility | Brand and Finance |
Brand Reputation, Identity and Image | Brand Relationship, Loyalty or Love | Branding and Technology | Branding, Innovation and/or R&D | Brand Valuation |
Integrated Brand Communication | Brand Management | Brand Equity | Brand Community (Online) | Product Branding |
Service Branding | Business-to-Business Branding | Retail Branding | Private Label Branding | Brand Heritage and History |
Qualitative and Quantitative Brand Research | Brand Architecture and Portfolios | Brand Alliances and Mergers | Corporate Brand Management | Brand Experience |
Brand Crises | Brand Counterfeits | Brand and Law | Brand Extension and Brand Growth | Brand Credibility and Trust |
Open Brand Management | Brand Elements (Logo, Naming, Packaging, etc.) | Branding for Profit and Non-Profit Organisations | Brand Co-creation | Brand Research Methods |
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