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Business & Management | Place Branding and Public Diplomacy - A Palgrave journal (Editorial Board)

Place Branding and Public Diplomacy
Palgrave Macmillan UK

Place Branding and Public Diplomacy

Editors: R. Govers; J. Pamment

ISSN: 1751-8040 (print version)
ISSN: 1751-8059 (electronic version)

Journal no. 41254

Palgrave Macmillan UK

202,35 € Personal Rate e-only
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James Pamment, Associate Professor, Department of Strategic Communication, Lund University
Robert Govers, Independent advisor, scholar and author on place branding

Book Review Editor

Andrea Insch, Researcher and Deputy Director, International Business Program, University of Otago, New Zealand

Regional Editors

Australia and New Zealand

Andrea Insch, Researcher and Deputy Director, International Business Program, University of Otago, New Zealand


You-kyung, Kim, Professor, Department of Journalism &Mass Communication Division, Hankuk University of Foreign Studies, South Korea

Europe, Middle East and Africa

João R. Freire, Professor of Marketing at IPAM Marketing School, Lisbon, Portugal

Americas and the Caribbean

Edgar Centeno, Assistant Professor of Marketing, Monterrey Institute of Technology (ITESM), Mexico

Editorial Board

Eli Avraham, Department of Communication, University of Haifa, Mt. Carmel, Israel                       John H. Brown, Adjunct Professor of Liberal Studies, Georgetown University, USA
Daryl Copeland, Author, International Policy Analyst and Executive Officer, Canadian Foreign Service, Canada
Mai'a K. Davis Cross, Senior Researcher, ARENA Centre for European Studies, Norway
Keith Dinnie, Senior Lecturer in International Marketing at NHTV Breda University of Applied Sciences, The Netherlands
Hong Fan, Professor and Executive Director of the National Image Research Center of Tsinghua University, China
Magdalena Florek, Associate Professor at Poznan University of Economics, Poland
Alan Fyall, Orange County Endowed Professor of Tourism Marketing and Graduate Programs Director, University of Central Florida, USA
David Gertner, Associate Professor of Marketing, Lubin School of Business, Pace University, USA
Juergen Gnoth, Senior Lecturer, Department of Marketing, University of Otago, New Zealand
Bruce Gregory, Director, Public Diplomacy Institute, Adjunct Assistant Professor of Media and Public Affairs, George Washington University, USA
Peter van Ham, Senior Research Fellow, Netherlands Institute of International Relations "Clingendael" and Visiting Professor College of Europe, Bruges, Belgium
Craig Hayden, Assistant Professor, School of International Service, American University, USA
Mihalis Kavaratzis, Lecturer in Marketing, School of Management, University of Leicester, UK
Philip Kotler, S.C. Johnston & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA
Jan Melissen, Senior Research Fellow, Netherlands Institute of International Relations "Clingendael" and Professor at Antwerp University, Belgium
Nigel Morgan, Professor of Tourism and Events Marketing, School of Hospitality and Tourism, University of Surrey, UK
Javier Noya, Senior Researcher, Real Instituto Elcano, Madrid, Spain
Can-Seng Ooi, Professor and Director, Center for Leisure and Culture Services, Copenhagen Business School, Denmark
Dipak R. Pant, Chair, Comparative Economics and Applied Anthropology, Faculty of Economics, Universit à Carlo Cattaneo (LIUC), Italy
Nicolas Papadopoulos, Professor, Eric Sprott School of Business, Carleton University, Canada
Geoffrey Allen Pigman, Visiting Fellow, Department of Political Sciences, University of Pretoria, and Research Associate, Institute for Global Dialogue, Pretoria, South Africa
Gildo Seisdedos, Professor and Executive Director Smart City Chair, IE Business School, Madrid, Spain
Magne Supphellen, Professor, Norwegian School of Economics and Business Administration, Norway
Gyorgy Szondi, Senior Lecturer in Public Relations and International Corporate Communication, Leeds Business School, UK
Sebastian Zenker, Associate Professor, Department of Marketing, Copenhagen Business School, Denmark

Editor Emeritus

Simon Anholt

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For authors and editors

  • Aims and Scope

    Aims and Scope


    Place Branding and Public Diplomacy is a pioneering journal and the first to concentrate on this fast-growing field. Its scope and reach is global and culturally unbiased. Its primary objective is to broaden the understanding of the nature, purposes and benefits of both place branding and public diplomacy and to demonstrate how place branding and public diplomacy strategies are implemented in practice.

    Place branding is the practice of applying brand strategy and other techniques and disciplines - some deriving from commercial practice, others newly developed - to the economic, social, political and cultural development of cities, regions and countries. Public diplomacy is the process by which an international actor – often but not exclusively a country – conducts foreign policy by engaging a foreign public. Public Diplomacy and Place Branding are not synonyms but their overlaps are sufficient to justify a journal which considers both activities in their own right and at their point of convergence.

    Both Place Branding and Public Diplomacy are significantly, but not exclusively, concerned with reputation management. To date the ways in which countries, cities and regions manage their reputations and influence external 'audiences' - or fail to do so - have been discussed in a fragmented way across a range of disciplines: from political philosophy to public relations, by way of destination marketing, economics, social and cultural policy, international relations, public affairs, brand strategy, tourism promotion, inward investment promotion and export branding. Place Branding and Public Diplomacy provides a comprehensive, coherent forum with which to drive the subject forward by publishing authoritative, peer-reviewed articles as well as news, debates, interviews, literature reviews, case studies and special features. It provides an international forum where practitioners, academic researchers, consultants, students, governments and the wider public can debate these issues and learn about best practice.

    Place Branding and Public Diplomacy is a publication which is relevant to the needs of place branding practitioners, Public Diplomats, policy makers, and researchers. It was designed first and foremost as a review that would attract submissions and be read by both practitioners and researchers. It provides researchers as well as ministries, governments, civil servants, agencies, and consultants with the latest thinking and most valuable lessons on how places can better manage their images and extend their 'soft power' for economic, social and cultural development.

    Who will benefit most from a subscription to Place Branding and Public Diplomacy?

    • Academics and Researchers in place marketing and public diplomacy studies; scholars of international politics, international relations, public affairs, globalisation studies, economics, international marketing, diplomatic studies and communication.
    • Ministries of Foreign Affairs - Ministers, Ambassadors and their staff working in international relations, public diplomacy, media relations, press offices and public affairs
    • Other agencies dealing with Foreign Policy such as think tanks, policy advisors, foundations, diplomatic academies, embassies and consulates
    • Other Government Ministries - Place Branding is of direct concern to Ministries of Tourism, Foreign Direct Investment, Major Events, Sport, Culture, Regions, Industry, Exports, Economic Affairs, Treasury, Development and Education, as all these are stakeholders in the image of the country, region or city
    • Cultural Institutes and foundations
    • Regional and city governments; mayoral offices; regional, cantonal, state and city tourism, economic and development agencies
    • Communications Agencies; Tourism and Investment Consultants
    • Investment Promotion Agencies
    • Non-Governmental Organizations seeking to engage a foreign audience.
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