Reputation Capital

1. Front Matter

   Pages i-x

   PDF

2. Reputation capital Building and maintaining trust in the 21st century

   • Joachim Klewes, Robert Wreschniok

   Pages 1-8

3. Reputation in the 21st century – Good or evil?

   1. Front Matter

      Pages 9-9

      PDF

4. Part I: Reputation in the 21st century - Good or evil?

   1. Trust and reputation in the age of globalisation

      • Mark Eisenegger

      Pages 11-22

   2. Reputation or: How I learned to stop worrying and love the market

      • Jonathan Silberstein-Loeb

      Pages 23-36

5. The business case for reputation

   1. Front Matter

      Pages 37-37

      PDF

6. Part II: The business case for reputation

   1. Recognition or rejection – How a company’s reputation influences stakeholder behaviour

      • Manfred Schwaiger, Sascha Raithel, Matthias Schloderer

      Pages 39-55

   2. What’s measurable gets done – Communication controlling as a prerequisite for a successful reputation management

      • Reimer Stobbe

      Pages 57-71

   3. The role of corporate and personal reputations in the global war for talent

      • Kelvin Thompson

      Pages 73-81

   4. The CSR myth: true beauty comes from within

      • Matthias Vonwil, Robert Wreschniok

      Pages 83-99

   5. The Brussels reputation story – the interplay of public affairs and reputation

      • Peter Lochbihler

      Pages 101-111

7. The 21st century of reputation crisis

   1. Front Matter

      Pages 113-113

      PDF

8. Part III: The 21st century of reputation crisis

   1. Managing reputational risk – A cindynic approach

      • Sophie Gaultier-Gaillard, Jean-Paul Louisot, Jenny Rayner

      Pages 115-141

   2. Managing reputational risk – Case studies

      • Alex Hindson, Jean-Paul Louisot

      Pages 143-160

   3. Managing reputational risk – From theory to practice

      • Sophie Gaultier-Gaillard, Jean-Paul Louisot, Jenny Rayner

      Pages 161-178

   4. Reputation and regulation

      • Hans Caspar von der Crone, Johannes Vetsch

      Pages 179-195

   5. Measuring risks to reputation

      • Frank Herkenhoff

      Pages 197-213

   6. Crisis management in the media society – Communicative integrity as the key to safeguarding reputation in a crisis

      • Ansgar Thießen

      Pages 215-234

   7. Getting the stain out of “sustainable brands”

      • Jeremy Cohen

      Pages 235-247

   8. “Our reputation is at stake” – Corporate communications in the light of the global economic downturn

      • Dirk Popp

      Pages 249-260

• … release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. • … strengthen client trust, ease the recruitment and retention of capable employees and improve access to capital markets or attract investors. • … legitimate positions of power and build up reserves of trust which - lowed companies and politicians – but also researchers and journalists – to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more especially, in the minds of top management). Rather, the main reason is that corporate reputation has shifted from being an unquantifiable ‘soft’ factor to a me- urable indicator in the sense of management control. And it is a variable that is obviously relevant to a company’s performance: recent studies by the European Centre for Reputation Studies and the Ludwig-Maximilians- Universität of Munich compared the stock market performance of a port- lio of the top 25% of reputation leaders (based on regular reputation me- urements in the wider public) with that of the German DAX 30 stock m- ket index. The results show that a portfolio consisting of reputation leaders 1 outperformed the stock market index by up to 45% – and with less risk. Fig. 1. Performance of ‘reputation portfolios’ vs.

• CEO
• Change
• Communication
• Crisis
• Reputation
• Risk
• business
• controlling
• management
• strategy

• Pleon GmbH, Düsseldorf, Germany

  Joachim Klewes

• Pleon GmbH, München, Germany

  Robert Wreschniok

Joachim Klewes is Senior Partner of Pleon and an associate professor at the Heinrich Heine University Duesseldorf. His over 25 years of expertise include major assignments in the fields of organisational consulting, corporate change and crisis management, as well as corporate communications. He is a founding partner of the opinion research institute com.X and a frequent writer, publisher and speaker.

Robert Wreschniok is a Senior Consultant at Pleon and is responsible for Reputation Management and Stakeholder Dialogue. After completing his M.A. in International Relations he received a certification for Strategic Foundation Management from the University of Basel. He is a board member of the European Centre for Reputation Studies and Spokesman of the Private Institute of Foundation Law.

Pleon is Europe's leading communications consultancy, creating and implementing strategies for private and public sector organisations around the world. The agency has 33 branded offices with more than 1,000 employees in 16 European countries and associate agencies in ten countries across Europe, the Middle East and Africa. Pleon was recently named "European Consultancy of the Year" by the Holmes Report

Joachim Klewes is Senior Partner of Pleon and an associate professor at the Heinrich Heine University Duesseldorf. His over 25 years of expertise include major assignments in the fields of organisational consulting, corporate change and crisis management, as well as corporate communications. He is a founding partner of the opinion research institute com.X and a frequent writer, publisher and speaker.

Ralf Langen is Managing Partner of Pleon Germany and European Head of Pleon’s Change & Transformation Practice. He has been a communications management professional for more than 15 years both on the industry side and as a consultant. He specialises in change management, and crisis and issues management. He is also the founder and chairman of the European Centre for Reputation Studies (ECRS).

Pleon is Europe's leading communications consultancy, creating and implementing strategies for private and public sector organisations around the world. The agency has 33 branded offices with more than 1,000 employees in 16 European countries and associate agencies in ten countries across Europe, the Middle East and Africa. Pleon was recently named "European Consultancy of the Year" by the Holmes Report and "Best Public Relations Agency" in The 2008 International Business Awards.  

Policies and ethics