Classroom Companion: Business
cover

Entrepreneurial Vision

A Guide for Charting and Implementing the Visioning Process

Authors: Reid, Susan E., Crawford, Charles B.

  • Presents a how-to for entrepreneurial visioning in a straight-forward and logical way
  • Enriches understanding of what entrepreneurial vision is and how to achieve it
  • Provides clear examples to illustrate the entrepreneurial visioning process, as detailed by the authors, from A-to-Z
  • Provides worksheets to help students and entrepreneurs gain hands-on experience moving through the entrepreneurial visioning process
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Buy this book

eBook $89.00
price for Brazil
  • The eBook version of this title will be available soon
  • Due: 15 de Dezembro de 2021
  • ISBN 978-3-030-77803-3
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover $119.99
price for Brazil
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: 17 de Novembro de 2021
  • ISBN 978-3-030-77802-6
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
About this Textbook

While many texts on entrepreneurship and biographies of great entrepreneurs and leaders talk about vision and its importance, few delve into what vision is, how it comes to be, and, how it can be more successfully developed. This book, built on evidence-based research, delves into the entire entrepreneurial visioning process. Starting with understanding the elements which characterize strong and sustainable vision, the authors detail proposed steps, supported by examples and worksheets, that students and entrepreneurs can take to build and implement their vision and, in turn, help put them on the path to build great businesses.


About the authors

Susan E. Reid is a Professor of Marketing and Entrepreneurship at the Williams School of Business, Bishop’s University (Sherbrooke, Canada). Her teaching and research interests lie at the intersection of marketing, innovation, and entrepreneurship, with an in-depth focus on the topic of vision. Susan has over 30 years of experience working and consulting for the biopharma, nanotech, and aviation sectors and has been a keynote speaker at several conferences on the topic of the power of entrepreneurial vision.

Charles B. Crawford is a professor in the business school at Université de Sherbrooke (Sherbrooke, Canada). He is a proven entrepreneur and strategic thinker with in-depth experience in marketing, sales, strategic planning, new product development, international distribution, operations, and finance. He has a successful track record of building and developing rapid growth in businesses across a wide range of industries.

Buy this book

eBook $89.00
price for Brazil
  • The eBook version of this title will be available soon
  • Due: 15 de Dezembro de 2021
  • ISBN 978-3-030-77803-3
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover $119.99
price for Brazil
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: 17 de Novembro de 2021
  • ISBN 978-3-030-77802-6
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
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Bibliographic Information

Bibliographic Information
Book Title
Entrepreneurial Vision
Book Subtitle
A Guide for Charting and Implementing the Visioning Process
Authors
Series Title
Classroom Companion: Business
Copyright
2021
Publisher
Springer International Publishing
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-77803-3
DOI
10.1007/978-3-030-77803-3
Hardcover ISBN
978-3-030-77802-6
Series ISSN
2662-2866
Edition Number
1
Number of Pages
X, 335
Number of Illustrations
18 b/w illustrations, 192 illustrations in colour
Topics