Editors:
- Offers close examination of practices, problems and trends in innovation marketing
- Highlights contemporary issues for strategic marketing and also the integration of theory and practice
- Features works by scientists, researchers, and practitioners, with a special orientation in strategic marketing
Part of the book series: Springer Proceedings in Business and Economics (SPBE)
Conference series link(s): IC-BIM: International Conference on Business Intelligence & Modelling
Conference proceedings info: IC-BIM 2019.
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Table of contents (54 papers)
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Front Matter
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Part I
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Front Matter
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Part II
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Front Matter
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About this book
This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.
Editors and Affiliations
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Agricultural University of Athens, Piraeus, Greece
Damianos P. Sakas
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University of Peloponnese, Tripolis, Greece
Dimitrios K. Nasiopoulos
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Business & Management, National Research University Higher School of Economics, Moscow, Russia
Yulia Taratuhina
About the editors
Dimitrios K. Nasiopoulos is a teaching personel, PhD, at the Department of Informatics and Telecommunications, Faculty of Economics and Technology, University of Peloponnese, Greece. His research interests include decision-making systems, business informatics, business modelling and simulation, dynamic simulation modelling, computational Methods, mathematical modeling and complex networks.
Yulia Taratuhina is the President of SIETAR Russia; Associate Professor, PhD, at the National Research University Higher School of Economics, Faculty of Business and Management, Russia. She is also the Head of Teaching and Learning Office. Her research interests focus on: intercultural communication and cross-cultural didactics.
Bibliographic Information
Book Title: Business Intelligence and Modelling
Book Subtitle: Unified Approach with Simulation and Strategic Modelling in Entrepreneurship
Editors: Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina
Series Title: Springer Proceedings in Business and Economics
DOI: https://doi.org/10.1007/978-3-030-57065-1
Publisher: Springer Cham
eBook Packages: Mathematics and Statistics, Mathematics and Statistics (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
Hardcover ISBN: 978-3-030-57064-4Published: 01 February 2021
Softcover ISBN: 978-3-030-57067-5Published: 02 February 2022
eBook ISBN: 978-3-030-57065-1Published: 31 January 2021
Series ISSN: 2198-7246
Series E-ISSN: 2198-7254
Edition Number: 1
Number of Pages: XIX, 539
Number of Illustrations: 95 b/w illustrations, 34 illustrations in colour
Topics: Statistics, general, IT in Business, Computer Science, general, Operations Management