Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth

FinTech Strategy

Linking Entrepreneurship, Finance, and Technology

Authors: Reyes-Mercado, Pável

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  • Addresses the role of consumer financial decision-making in FinTech strategy
  • Offers a focus on strategic perspectives to enter and grow in the fintech industry
  • Engages the SDGs through topics such as poverty reduction and women's empowerment
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eBook $119.00
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  • ISBN 978-3-030-53945-0
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Hardcover $159.99
price for Brazil
  • ISBN 978-3-030-53944-3
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About this book

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.

About the authors

Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.

Table of contents (11 chapters)

Table of contents (11 chapters)

Buy this book

eBook $119.00
price for Brazil
  • ISBN 978-3-030-53945-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.99
price for Brazil
  • ISBN 978-3-030-53944-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
FinTech Strategy
Book Subtitle
Linking Entrepreneurship, Finance, and Technology
Authors
Series Title
Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
Copyright
2021
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-53945-0
DOI
10.1007/978-3-030-53945-0
Hardcover ISBN
978-3-030-53944-3
Series ISSN
2662-3641
Edition Number
1
Number of Pages
XXV, 200
Number of Illustrations
20 b/w illustrations, 2 illustrations in colour
Topics