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Palgrave Macmillan
Book cover

FinTech Strategy

Linking Entrepreneurship, Finance, and Technology

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  • © 2021

Overview

  • Addresses the role of consumer financial decision-making in FinTech strategy
  • Offers a focus on strategic perspectives to enter and grow in the fintech industry
  • Engages the SDGs through topics such as poverty reduction and women's empowerment

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Table of contents (11 chapters)

  1. The Financial-Entrepreneurial Innovation-Technology Convergence

  2. Exploring and Exploiting Opportunities in Fintech

  3. Broad Outcomes of Fintech

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About this book

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.

Authors and Affiliations

  • Universidad Anáhuac México, Huixquilucan, Mexico

    Pável Reyes-Mercado

About the author

Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.

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