Overview
- Clarifies the new trends in emerging economy firms’ internationalization
- Places emphasis on concepts that have traditionally been under-researched, such as the role of business models and sustainable corporate behavior
- Proposes a major contribution to the field of international business
Part of the book series: Palgrave Studies of Internationalization in Emerging Markets (PSIEM)
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Table of contents (9 chapters)
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Front Matter
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European Perspectives on the Internationalization of Emerging Economy Firms
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Front Matter
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African Perspectives on the Internationalization of Emerging Economy Firms
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Front Matter
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Back Matter
Keywords
About this book
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Volume II examines internationalization from the perspective of European and African firms. It covers an array of pressing issues within Europe including responsible business practices between SMEs from developed and emerging countries, and the impact of psychic distance, while coverage of African firms places a spotlight on under-researched countries such as Tanzania, Zambia and Nigeria. Providing further examination of emerging markets and internationalization processes, this second volume offers a comprehensive guide for all researchers of international business.
Editors and Affiliations
About the editors
Jorma A. Larimo is Professor of International Marketing at the Faculty of Business Studies, University of Vaasa, Finland. His research involves the internationalization of SMEs, acquisition and international joint venture strategies and performance, as well as market entry and marketing strategies in the context of Central and Eastern European countries.
Marin A. Marinov is Professor of International Business at Aalborg University, Denmark. His research interests include the phenomenon of internationalization, multinational firms and business development in emerging economies, and business policy and strategy. Having consulted for numerous multinational firms and national governments worldwide, Marin is joint Series Editor of Palgrave Studies of Internationalization in Emerging Markets.
Svetla T. Marinova is Professor of International Business and International Marketing at Aalborg University, Denmark. Her research revolves around internationalization and the role of institutions, as well as strategy of multinational firms from emerging economies. Having published over 80 papers in scholarly journals and eight books, Svetla is joint Series Editor of Palgrave Studies of Internationalization in Emerging Markets.
Tiina Leposky is Assistant Professor at the University of Vaasa, Finland, where she researches value creation in new service development and digital business, as well as agile product development and business models in the context of Industrial Internet. Tiina has worked in numerous multinational companies in Europe focusing on making businesses more service and solutions oriented.
Bibliographic Information
Book Title: International Business and Emerging Economy Firms
Book Subtitle: Volume II: European and African Perspectives
Editors: Jorma A. Larimo, Marin A. Marinov, Svetla T. Marinova, Tiina Leposky
Series Title: Palgrave Studies of Internationalization in Emerging Markets
DOI: https://doi.org/10.1007/978-3-030-27285-2
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-27284-5Published: 13 November 2019
Softcover ISBN: 978-3-030-27287-6Published: 13 November 2020
eBook ISBN: 978-3-030-27285-2Published: 01 November 2019
Series ISSN: 2662-1185
Series E-ISSN: 2662-1193
Edition Number: 1
Number of Pages: XXI, 307
Number of Illustrations: 10 b/w illustrations, 8 illustrations in colour
Topics: Emerging Markets/Globalization, Business Strategy/Leadership, Cross-Cultural Management, Employee Health and Wellbeing, African Business