Overview
- Puts a special emphasis on branding in the digital age
- Presents the latest research findings on national brand and private label marketing
- Includes interdisciplinary contributions from a wide variety of areas
Part of the book series: Springer Proceedings in Business and Economics (SPBE)
Included in the following conference series:
Conference proceedings info: NB&PL 2019.
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Table of contents (25 papers)
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Front Matter
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Strategic Issues and Theoretical Research
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Front Matter
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Consumer Behaviour
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Front Matter
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Other volumes
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Advances in National Brand and Private Label Marketing
Keywords
About this book
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.
The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing.
This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.
Editors and Affiliations
About the editors
Francisco J. Martínez-López, MSc in Marketing, and European PhD in Business Administration, with Extraordinary Doctoral Prize (University of Granada, Spain), is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. He has been visiting scholar at the Zicklin School of Business (NY, USA), Aston Business School (Aston University, UK), the University of Chicago Booth School of Business (IL, USA), the Michael Smurfit School of Business (Dublin, Ireland), Rutgers Business School (NJ, USA) and the Complutense University Business School (Madrid, Spain). He is Associate Editor of European Journal of Marketing (Emerald) and belongs to the Editorial Board of Industrial Marketing Management (Elsevier). Dr. Martínez-López has co-edited several international journals’ special issues and research books for leading publishers of business and management research as Springer and Elsevier. He has also co-authored the text book "Strategies for e-Business: Creating Value Through Electronic and Mobile Commerce. Concepts and Cases (3rd Edition)” (Pearson). Likewise, he has published more than 80 papers in international journals and conferences proceedings.
Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). PhD in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research, International Journal of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings.
Anne L. Roggeveen is the Charles Clarke Reynolds Professor of Retailing & Marketing at Babson College and Honorary Visiting Professor of Retailing and Marketing at the Center for Retailing, Stockholm School of Economics. She serves on the American Marketing Association’s Academic Council and is co-editor for the Journal of Retailing. She has previously served on the Board of Directors for Nepa.
Bibliographic Information
Book Title: Advances in National Brand and Private Label Marketing
Book Subtitle: Sixth International Conference, 2019
Editors: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen
Series Title: Springer Proceedings in Business and Economics
DOI: https://doi.org/10.1007/978-3-030-18911-2
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2019
Softcover ISBN: 978-3-030-18910-5Published: 01 May 2019
eBook ISBN: 978-3-030-18911-2Published: 30 April 2019
Series ISSN: 2198-7246
Series E-ISSN: 2198-7254
Edition Number: 1
Number of Pages: XI, 206
Number of Illustrations: 11 b/w illustrations, 7 illustrations in colour
Topics: Marketing, Industrial and Organizational Psychology, e-Business/e-Commerce, Trade, Business Strategy/Leadership