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Springer Proceedings in Business and Economics

Advances in National Brand and Private Label Marketing

Sixth International Conference, 2019

Editors: Martinez-Lopez, Francisco J., Gázquez-Abad, Juan Carlos, Roggeveen, Anne (Eds.)

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  • Puts a special emphasis on branding in the digital age
  • Presents the latest research findings on national brand and private label marketing
  • Includes interdisciplinary contributions from a wide variety of areas
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eBook $119.00
price for Brazil (gross)
  • ISBN 978-3-030-18911-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $159.99
price for Brazil
  • ISBN 978-3-030-18910-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.

The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing.

This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.

About the authors

Francisco J. Martínez-López, MSc in Marketing, and European PhD in Business Administration, with Extraordinary Doctoral Prize (University of Granada, Spain), is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. He has been visiting scholar at the Zicklin School of Business (NY, USA), Aston Business School (Aston University, UK), the University of Chicago Booth School of Business (IL, USA), the Michael Smurfit School of Business (Dublin, Ireland), Rutgers Business School (NJ, USA) and the Complutense University Business School (Madrid, Spain). He is Associate Editor of European Journal of Marketing (Emerald) and belongs to the Editorial Board of Industrial Marketing Management (Elsevier). Dr. Martínez-López has co-edited several international journals’ special issues and research books for leading publishers of business and management research as Springer and Elsevier. He has also co-authored the text book "Strategies for e-Business: Creating Value Through Electronic and Mobile Commerce. Concepts and Cases (3rd Edition)” (Pearson). Likewise, he has published more than 80 papers in international journals and conferences proceedings.

Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). PhD in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research, International Journal of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings.

Anne L. Roggeveen is the Charles Clarke Reynolds Professor of Retailing & Marketing at Babson College and Honorary Visiting Professor of Retailing and Marketing at the Center for Retailing, Stockholm School of Economics. She serves on the American Marketing Association’s Academic Council and is co-editor for the Journal of Retailing. She has previously served on the Board of Directors for Nepa.

 

Table of contents (25 chapters)

Table of contents (25 chapters)
  • The Impact of Age on the Relationship Between Assortment Size and Perceived Value

    Pages 3-13

    Pham, Thuy (et al.)

  • Impact of Category-Specific Demand Environment on Store Brand Quality Positioning: Empirical Evidence

    Pages 14-18

    Chung, Hwan (et al.)

  • The Interplay Between Manufacturer Brands and Private Labels: Radical Innovation in Consumer Packaged Goods in Spain

    Pages 19-26

    Derqui, Belén (et al.)

  • Assortment and Retailing: A Trendy Couple

    Pages 27-34

    Ruiz-Real, José Luis (et al.)

  • Measuring the Experiential Marketing Orientation Management of Shopping Centres

    Pages 35-42

    Gómez-Suárez, Mónica (et al.)

Buy this book

eBook $119.00
price for Brazil (gross)
  • ISBN 978-3-030-18911-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $159.99
price for Brazil
  • ISBN 978-3-030-18910-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Advances in National Brand and Private Label Marketing
Book Subtitle
Sixth International Conference, 2019
Editors
  • Francisco J. Martinez-Lopez
  • Juan Carlos Gázquez-Abad
  • Anne Roggeveen
Series Title
Springer Proceedings in Business and Economics
Copyright
2019
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-18911-2
DOI
10.1007/978-3-030-18911-2
Softcover ISBN
978-3-030-18910-5
Series ISSN
2198-7246
Edition Number
1
Number of Pages
XI, 206
Number of Illustrations
11 b/w illustrations, 7 illustrations in colour
Topics