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  • Conference proceedings
  • © 2023

Design in the Era of Industry 4.0, Volume 3

Proceedings of ICoRD 2023

  • Showcases cutting-edge research papers from the 9th International Conference on Research into Design (ICoRD 2023)
  • Emphasizes on Industry 4.0 which signifies the fourth industrial revolution
  • Benefits researchers, professionals, and entrepreneurs working in the areas on industrial design

Part of the book series: Smart Innovation, Systems and Technologies (SIST, volume 346)

Conference series link(s): ICORD: International Conference on Research into Design

Conference proceedings info: ICORD 2023.

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Table of contents (98 papers)

  1. Front Matter

    Pages i-xxxiv
  2. Design Aesthetics, Semiotics, Semantics

    1. Front Matter

      Pages 1-1
    2. A Study on the Impact of Visual Metaphor in Mascot Across Culture

      • Preeti Yadav, Harsh Mehta, Dandeswar Bisoyi
      Pages 31-39
    3. Sociocultural Returns of Aesthetics Education: A Yogic Neurodesign Framework

      • Jyoti Kumar, Greeshma Sharma, Rohit Pandey
      Pages 41-50
    4. The TIME IS A CIRCLE/CYCLE Metaphor in Denis Villeneuve’s Film ‘Arrival’ (2016)

      • Sheetal Gokhale, Debapriya Basu, Ravi Mokashi-Punekar
      Pages 87-98
    5. A Study of Young User Preferences for Form and Colour as an Influential Design Attribute

      • Brajesh Dhiman, Rajshree Rathore, Tanushree Dey, Vinay Kumar
      Pages 99-110
    6. When Designing for a Culture: Folk Literary Metaphors in Design Anthropology

      • Nilutpal Borgohain, Utpal Barua, Mriganka Madhukailya
      Pages 137-146
    7. Red is Mine, Black is Mine: A Study of Colour Preference Between Two Age Groups

      • Ishani Dayal, Swastika Kimothi, Subhajit Chandra
      Pages 147-160
    8. Gender-Based Study of Aesthetic Perception on 2D Symmetrical Shapes

      • Akshata Srivastava, Bighna Kalyan Nayak, Siddhant Kumar
      Pages 171-182
    9. The Study of Aesthetic Perception of Fractals

      • Arshita Sharma, Om Krishan Sharma, Siddhant Kumar, Bighna Kalyan Nayak
      Pages 183-194
    10. Idea Translation Approach Adapted by Novice Designers in Furniture Mean-Making

      • Abu Ali, Wan Zaiyana Mohd Yusof, Siti Salwa Isa, Andre Liem, Siti Suriawati Isa, Nor Lelawati Jamaludin et al.
      Pages 203-213

About this book

This book showcases cutting-edge research papers from the 9th International Conference on Research into Design (ICoRD 2023) – the largest in India in this area – written by eminent researchers from across the world on design processes, technologies, methods and tools, and their impact on innovation, for supporting design for a connected world. The theme of ICoRD’23 has been ‘Design in the Era of Industry 4.0’. Industry 4.0 signifies the fourth industrial revolution. The first industrial revolution was driven by the introduction of mechanical power such as steam and water engines to replace human and animal labour. The second industrial revolution involved introduction of electrical power and organised labour. The third industrial revolution was powered by introduction of industrial automation. The fourth industrial revolution involves introduction of a combination of technologies to enable connected intelligence and industrial autonomy. The introduction of Industry 4.0 dramatically changes the landscape of innovation, and the way design, the engine of innovation, is carried out. The theme of ICoRD’23 - ‘Design in the Era of Industry 4.0’ –explores how Industry 4.0 concepts and technologies influence the way design is conducted, and how methods, tools, and approaches for supporting design can take advantage of this transformational change that is sweeping across the world. The book is of interest to researchers, professionals, and entrepreneurs working in the areas on industrial design, manufacturing, consumer goods, and industrial management who are interested in the new and emerging methods and tools for design of new products, systems, and services.

Editors and Affiliations

  • Centre for Product Design and Manufacturing, Indian Institute of Science, Bengaluru, India

    Amaresh Chakrabarti, Vishal Singh

About the editors

Amaresh Chakrabarti is Senior Professor and current Chairman for the Centre for Product Design & Manufacturing, Indian Institute of Science (IISc), Bangalore. He has B.E. in Mechanical Engineering from Indian Institute of Engineering Science and Technology, Shibpur, M.E. in Design of Mechanical Systems from Indian Institute of Science, Bengaluru, and Ph.D. in Engineering Design from the University of Cambridge UK. He led for ten years the Design Synthesis group at the EPSRC funded Centre of Excellence called the Engineering Design Centre at University of Cambridge before joining Indian Institute of Science as Associate Professor in 2001. His interests are in synthesis, creativity, sustainability, and informatics. He published 16 books, over 300 peer-reviewed articles, and has 11 patents granted/pending. He co-authored DRM, a methodology used widely as framework for design research. He has been Associate Editor, AI EDAM & Design Science Journal (Cambridge University Press), Area Editor, Research in Engineering Design, Regional Editor, Journal of Re-manufacturing (Springer), and Advisory Editor for eight Journals including Clean Technologies & Environmental Policy (Springer), and Journal of Engineering Design and International Journal of Design Creativity & Innovation (Taylor & Francis). He has been on the Advisory Board and the Board of Management of the Design Society, UK; Member of the CII National Committee on Design India; Member of the Jury of India Design Mark; and Member of the CII Smart Manufacturing Council India. He founded IDeASLab – India's first Design Observatory. He is Founding Programme Chair for International Conference Series on Research into Design (ICoRD), Conference Chair for the 22nd CIRP Design Conference 2012 and the 3rd International Conference on Design Creativity 2015 (3rd ICDC), and Vice-Chair for AI in Design and Design Computing & Cognition Conferences. He is Honorary Fellow of the Institution of Engineering Designers, the highest honour of the peer society under the UK Royal Charter in engineering design, and TUM Ambassador Awardee from TU Munich Germany. Sixteen of his papers won top paper awards in international conferences. In 2014, he co-initiated India's first Smart Factory R&D platform. He also heads the IISc-TCS Innovation Lab, the IISc Press, and the Springer International Book Series on Design Science & Innovation. He has received Careers360 Faculty Research Award 2018 for being the 'Most Outstanding Researcher' in Decision Sciences. He is the current Editor-in-Chief for AI EDAM Journal (CUP).


Vishal Singh is Associate Professor in the Centre for Product Design and Manufacturing at IISc. Before joining IISc, he was Assistant Professor in the Department of Civil Engineering at Aalto University, Finland, besides a brief stint as Director, Innovation at the Helsinki Metropolia University of Applied Sciences where he led the Research & Development strategy for the Data-Driven Construction Innovation Hub. At Aalto, Vishal led the Aalto BIM Collaboration and built the Integrated Construction Innovation and Collaboration (ICONIC) Lab focusing on construction informatics and Building Information Modelling (BIM). Previously, he has also worked in Australia as Postdoctoral Research Fellow at Deakin University and as Research Assistant at the University of Newcastle. His research and teaching have revolved around digitalisation and construction informatics, looking at the products, processes, people, and policy aspects of Building Information Modelling (BIM) and Product Lifecycle Management (PLM) approaches, complemented by his research on design and construction innovation. His research builds on design thinking, computational thinking, and systems thinking to understand and develop tools and methods to study built environment innovation ecosystems, ranging from micro-ecosystems within project teams to macro-ecosystems at the urban and global levels. He also serves on the scientific committee of several international conference series across engineering design, product informatics, and lifecycle management. He has also served as Chair of the Educational Committee in EC3, the European Council for Computing in Construction. He has also been Regular Contributor and Reviewer across several noted academic journals.

Bibliographic Information

  • Book Title: Design in the Era of Industry 4.0, Volume 3

  • Book Subtitle: Proceedings of ICoRD 2023

  • Editors: Amaresh Chakrabarti, Vishal Singh

  • Series Title: Smart Innovation, Systems and Technologies

  • DOI: https://doi.org/10.1007/978-981-99-0428-0

  • Publisher: Springer Singapore

  • eBook Packages: Engineering, Engineering (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023

  • Hardcover ISBN: 978-981-99-0427-3Published: 26 July 2023

  • Softcover ISBN: 978-981-99-0430-3Due: 25 August 2023

  • eBook ISBN: 978-981-99-0428-0Published: 24 July 2023

  • Series ISSN: 2190-3018

  • Series E-ISSN: 2190-3026

  • Edition Number: 1

  • Number of Pages: XXXII, 1217

  • Number of Illustrations: 186 b/w illustrations, 348 illustrations in colour

  • Topics: Engineering Design, Industrial and Production Engineering, Science Education, Design, general, Industrial Design

Buy it now

Buying options

eBook USD 299.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book USD 379.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access