Overview
- Brings together different perspectives to understand cultures that underpin contemporary Philippine tourist behaviours
- Offers comprehensive and updated reference for the understanding of Philippine tourism from leading experts
- Explores tourism in the Philippines from an applied management and policy lens
Part of the book series: Perspectives on Asian Tourism (PAT)
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Table of contents (10 chapters)
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Front Matter
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Part I
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Front Matter
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Part IV
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Front Matter
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Keywords
About this book
• Governance issues in Philippine tourism destinations
• The Tourism Act of 2009
• Tourism impacts and sustainability
• Innovative tourism development strategies
• Tourism marketing campaigns (i.e., It's More Fun in the Philippines!)
• Philippine tourism and the ASEAN integration
• Tourism and hospitality education in the Philippines
The contributions are drawn from the works of Filipino academics based in the Philippines and overseas institutions, and international academics researching tourism issues in the Philippines. The chapters are informed by a diverse set of disciplines including, but not limited to tourism studies, hospitality management, marketing, human resources management, public policy, environmental management, community development, and education.
This edited book is divided into four parts: first, an introduction to the development of policy and contemporary management issues in Philippine tourism; second, nature-based tourism and the natural environment; third, product development and branding; and fourth, accreditation and industry standards. The volume culminates with a synthesis of the progress of Philippine tourism development and management implications using the cases and experiences outlined in the chapters. This book serves asa systematic guide to the current state of tourism development and management in the Philippines, and as essential reading for undergraduate and postgraduate students, researchers, educators, and, more importantly, tourism policy-makers.
Editors and Affiliations
About the editors
Dr. Brooke A. Porter works in knowledge management as an instructional designer with international aid agencies. Brooke holds a Doctor of Philosophy from the Auckland University of Technology in New Zealand, a master’s in education from Chaminade University in Honolulu, Hawai’i, and a bachelor of science in marine biology from the Florida Institute of Technology in Melbourne, Florida. Some of her current work investigates tourism as a development and conservation strategy as well as the role of gender. Her doctoral research explored marine tourism as a supplemental livelihood for fisheries-based communities in the Philippines. Brooke also serves as an Honorary Research Fellow at Auckland University of Technology in New Zealand, and as scientific adviser to The Coral Triangle Conservancy, an NGO in the Philippines.
Bibliographic Information
Book Title: Tourism in the Philippines
Book Subtitle: Applied Management Perspectives
Editors: Richard S. Aquino, Brooke A. Porter
Series Title: Perspectives on Asian Tourism
DOI: https://doi.org/10.1007/978-981-19-4497-0
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Singapore Pte Ltd. 2022
Hardcover ISBN: 978-981-19-4496-3Published: 28 September 2022
Softcover ISBN: 978-981-19-4499-4Published: 29 September 2023
eBook ISBN: 978-981-19-4497-0Published: 27 September 2022
Series ISSN: 2509-4203
Series E-ISSN: 2509-4211
Edition Number: 1
Number of Pages: XVI, 190
Number of Illustrations: 1 b/w illustrations
Topics: Tourism Management, Asian Business, History of Southeast Asia, Development and Sustainability, Business Strategy/Leadership