Overview
- Examines the process of analysis and ideation within a business context
- Combines the use of entrepreneurial and creativity thinking
- Utilises emerging environmental conditions to analyse industry segments
Part of the book series: Classroom Companion: Business (CCB)
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Table of contents (10 chapters)
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Front Matter
Keywords
About this book
This book shows that the ideation process involves more creativity in terms of thinking outside the box. This involves new thought processes about emerging technological change that will influence business directions. This book states that ideation is a process that requires some degree of flexibility as market circumstances mean constant innovation is required.
Authors and Affiliations
About the author
Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University, Melbourne, Australia. She received her PhD from the University of Queensland, and has authored and edited over 30 books. She has more than twenty years university teaching experience and has taught a range of subjects including corporate venturing, innovation management and entrepreneurial business planning.
Bibliographic Information
Book Title: Analyse, Ideate and Grow
Book Subtitle: The Role of Creativity and Entrepreneurship
Authors: Vanessa Ratten
Series Title: Classroom Companion: Business
DOI: https://doi.org/10.1007/978-981-19-0890-3
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022
Hardcover ISBN: 978-981-19-0889-7Published: 28 April 2022
Softcover ISBN: 978-981-19-0892-7Published: 29 April 2023
eBook ISBN: 978-981-19-0890-3Published: 27 April 2022
Series ISSN: 2662-2866
Series E-ISSN: 2662-2874
Edition Number: 1
Number of Pages: XI, 116
Topics: Entrepreneurship, Business Strategy/Leadership, Management, Business and Management, general, Organization, Industries