Overview
- Examines the shifts in China’s fashion consumer dynamics and considers how brands and designers could adapt to the resultant changes
- Addresses the issues of adaptation and standardization of international brands in China
- Reveals the challenges and opportunities in China’s fashion market for foreign brands
Part of the book series: Springer Series in Fashion Business (SSFB)
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Table of contents (10 chapters)
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Industry, Creativity, Education
Keywords
- Fashion in China in the 21st century
- evolution of the Chinese fashion industry
- oriental fashion in contemporary China
- Adaptation and standardization of international brands in China
- Design for branding in the Chinese fashion industry
- Fashion designer business in China market
- Brand awareness of contemporary Chinese consumers
About this book
Editors and Affiliations
About the editors
Yingchun Zang, is Professor at Tsinghua University and teaches at the Academy of Arts and Design (1995–present). She is the director of China’s most research-intensive specialist institution of art and design as well as the acting dean for Tsinghua Arts and Design Institute in Milan (since 2018). Professor Zang is also a practising artist and designer who has published a number of research monographs and translated works and dozens of international articles that cover education, research development, strategic leadership and assessment. Her work has contributed to the promotion and advocacy of research in the creative arts, both in China and globally.
Bibliographic Information
Book Title: Fashion in 21st Century China
Book Subtitle: Design, Education, and Business
Editors: Yuli Bai, Yingchun Zang
Series Title: Springer Series in Fashion Business
DOI: https://doi.org/10.1007/978-981-16-2926-6
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Singapore Pte Ltd. 2022
Hardcover ISBN: 978-981-16-2925-9Published: 26 October 2021
Softcover ISBN: 978-981-16-2928-0Published: 27 October 2022
eBook ISBN: 978-981-16-2926-6Published: 25 October 2021
Series ISSN: 2366-8776
Series E-ISSN: 2366-8784
Edition Number: 1
Number of Pages: X, 186
Number of Illustrations: 3 b/w illustrations, 13 illustrations in colour
Topics: Branding, Consumer Behavior, Sustainability Management