Overview
- Proposes methodologies for systematic measurement of perception of kawaii using virtual reality and biological signals
- First English-language book on kawaii engineering
- Discusses the effectiveness of kawaii engineering for designing industrial products and services
Part of the book series: Springer Series on Cultural Computing (SSCC)
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Table of contents (15 chapters)
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Front Matter
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Introduction
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Front Matter
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Systematic Study on Kawaii Engineering
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Front Matter
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Applications of Kawaii Engineering
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Front Matter
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Epilogue
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Front Matter
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Keywords
- kawaii
- kawaii engineering
- affective design
- Kansei value
- industrial product
- physical attribute
- emotion
- virtual reality
- Likert scale
- visual analog scale
- Russell’s circumplex model
- positive and dynamic sensation
- biological signal
- ECG
- EEG
- eye-tracking
- exciting kawaii
- relaxing kawaii
- mathematical model
- deep convolutional neural network
About this book
“Kawaii” is a Japanese word that denotes “cute,” “lovable,” or “charming” although it does not have exactly the same meaning as those adjectives. This book proposes engineering methodologies for systematic measurement of the affective perception of kawaii, by using virtual reality and biological signals, and discusses the effectiveness of kawaii engineering for designing industrial products and services. Kawaii can draw sympathy from people and can embody a special kind of cute design, which reduces fear and makes dull information more acceptable and appealing.
Following the introduction of the background of kawaii engineering in Chapter 1, Chapters 2 and 3 describe experiments on the systematic measurement and evaluation methods for kawaii products and affective evaluation experiments. Chapter 4 proposes a mathematical model to identify the physical attributes that determine kawaii in motion. Chapters 5 and 6 explain research that uses biological signals and eye-tracking. After a brief survey of psychological research on kawaii and cuteness in Chapter 7, Chapters 8 and 9 introduce the use of spoons designed to stimulate the appetite of the elderly and the practical implementation of an emotion-driven camera. Chapters 10–14 explain experimental research that examines kawaii perception of people from various cultural backgrounds.
Kawaii Engineering will appeal to those who work on affective computing, product design, user experience design, virtual reality, and biological signals.
Editors and Affiliations
About the editor
Michiko Ohkura has been a professor at the Shibaura Institute of Technology since 1999. Formerly, she worked at the Central Research Laboratory of Hitachi Ltd., and at other companies. She is a fellow of the Virtual Reality Society of Japan, a vice president of the Japan Society of Kansei Engineering, and a member of the Science Council of Japan. She is also a member of the Institute of Electrical and Electronics Engineers (IEEE) and the Association for the Advancement of Affective Computing (AAAC). Her research interests include interaction design, biological signals, and mathematical models especially from an affective point of view.
Bibliographic Information
Book Title: Kawaii Engineering
Book Subtitle: Measurements, Evaluations, and Applications of Attractiveness
Editors: Michiko Ohkura
Series Title: Springer Series on Cultural Computing
DOI: https://doi.org/10.1007/978-981-13-7964-2
Publisher: Springer Singapore
eBook Packages: Computer Science, Computer Science (R0)
Copyright Information: Springer Nature Singapore Pte Ltd. 2019
Hardcover ISBN: 978-981-13-7963-5Published: 30 July 2019
Softcover ISBN: 978-981-13-7966-6Published: 15 August 2020
eBook ISBN: 978-981-13-7964-2Published: 17 July 2019
Series ISSN: 2195-9056
Series E-ISSN: 2195-9064
Edition Number: 1
Number of Pages: X, 256
Number of Illustrations: 24 b/w illustrations, 143 illustrations in colour
Topics: User Interfaces and Human Computer Interaction, Industrial and Production Engineering, Asian Culture