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Part of the book series: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis (IMWTP)
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Table of contents (6 chapters)
Bibliographic Information
Book Title: Interaktionsqualität und Kundenintegrationsverhalten
Book Subtitle: Theoretische Konzeption und empirische Analyse
Authors: Anja Geigenmüller
Series Title: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
DOI: https://doi.org/10.1007/978-3-8349-7111-1
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012
Softcover ISBN: 978-3-8349-3199-3Published: 04 November 2011
eBook ISBN: 978-3-8349-7111-1Published: 11 November 2011
Series ISSN: 2945-8250
Series E-ISSN: 2945-8269
Edition Number: 1
Number of Pages: XXII, 257
Number of Illustrations: 23 b/w illustrations
Topics: Marketing