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Technology-Oriented Customer Touchpoints in Context of Services in Retailing

A Differentiated Analysis on Social Presence and Privacy Calculus

  • Book
  • © 2023

Overview

Authors:
  1. Tobias Röding

    1. Siegen, Germany

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Table of contents (4 chapters)

  1. Front Matter

    Pages i-xiii
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  2. Motivation and Orientation

    • Tobias Röding
    Pages 1-17

  3. Structure and Content of the Essays

    • Tobias Röding
    Pages 19-33

  4. Essays

    • Tobias Röding
    Pages 35-203

  5. Discussion and Implication

    • Tobias Röding
    Pages 205-217

  6. Back Matter

    Pages 219-245
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Keywords

About this book

In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..

Authors and Affiliations

  • Siegen, Germany

    Tobias Röding

About the author

Tobias Röding is research assistant at the chair of marketing and retailing at University of Siegen. His research focuses on consumer behavior, digital and physical retail environment, data disclosure behaviour and privacy issues.

Bibliographic Information

  • Book Title: Technology-Oriented Customer Touchpoints in Context of Services in Retailing

  • Book Subtitle: A Differentiated Analysis on Social Presence and Privacy Calculus

  • Authors: Tobias Röding

  • Series Title: Handel und Internationales Marketing Retailing and International Marketing

  • DOI: https://doi.org/10.1007/978-3-658-40554-0

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Economics (German Language)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2023

  • Softcover ISBN: 978-3-658-40553-3Published: 11 January 2023

  • eBook ISBN: 978-3-658-40554-0Published: 10 January 2023

  • Series ISSN: 2626-3327

  • Series E-ISSN: 2626-3335

  • Edition Number: 1

  • Number of Pages: XIII, 245

  • Number of Illustrations: 18 b/w illustrations

  • Topics: Marketing, Business and Management, general

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