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Intercultural Transfer of Management Practices of German MNC to Brazil

The Interplay of Translation and Recontextualization

  • Book
  • © 2022

Overview

Authors:
  1. Madeleine Bausch

    1. Stuttgart, Germany

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Part of the book series: Gabler Theses (GT)

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xxviii
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  2. Introduction

    • Madeleine Bausch
    Pages 1-11

  3. Literature Review

    • Madeleine Bausch
    Pages 13-98

  4. An Integrative Model of Intercultural Practice Transfer

    • Madeleine Bausch
    Pages 99-115

  5. Research Design

    • Madeleine Bausch
    Pages 117-151

  6. Findings

    • Madeleine Bausch
    Pages 153-329

  7. Discussion

    • Madeleine Bausch
    Pages 331-349

  8. Conclusion

    • Madeleine Bausch
    Pages 351-362

  9. Back Matter

    Pages 363-389
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Keywords

About this book

Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil. Integrating the recontextualization perspective and Scandinavian institutionalist transfer-as-translation approach, this book explores micro-processes of transfer from German MNC to Brazilian subsidiaries from a multiple cultures perspective. Findings show the complementary nature of micro-processes of translation and recontextualization, embedding them into a process model of four stages: Preparation, translation, recontextualization, and institutionalization. Intercultural transfer can be considered an iterative and multi-level process in which practices diffuse from individuals, to teams, to the organization. The book contributes to international management by cross-fertilizing the two approaches, by highlighting cultural and institutional particularities of the Brazilian context using a culturally sensitive methodology, and by showing the transformative power of managerial practices on organizations and ecosystems.

Authors and Affiliations

  • Stuttgart, Germany

    Madeleine Bausch

About the author

About the author
Madeleine Bausch completed her PhD at University of Passau, Germany. Since March 2022, she is a researcher at the Faculty of Economics and Business, University of Chile. 


Bibliographic Information

  • Book Title: Intercultural Transfer of Management Practices of German MNC to Brazil

  • Book Subtitle: The Interplay of Translation and Recontextualization

  • Authors: Madeleine Bausch

  • Series Title: Gabler Theses

  • DOI: https://doi.org/10.1007/978-3-658-38056-4

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022

  • Softcover ISBN: 978-3-658-38055-7Published: 15 July 2022

  • eBook ISBN: 978-3-658-38056-4Published: 14 July 2022

  • Series ISSN: 2731-3220

  • Series E-ISSN: 2731-3239

  • Edition Number: 1

  • Number of Pages: XXVIII, 389

  • Number of Illustrations: 22 b/w illustrations

  • Topics: Management

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